News Corp Australia
As at 16 Oct 2026, AccountMoves records 1 current agency for News Corp Australia: Media Tonic (media, since 22 Oct 2023). Agency changes reported since 2016: 0. Last reported move: 22 Oct 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Media Tonic (media) Small roster
Last review on record: 22 Oct 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 23 Feb 2018 · 1 campaign
Latest: campaign via MediaweekRoller RollerSeen in credits only
creative, credited 15 Mar 2023 to 17 Nov 2025 · 3 campaigns
Latest: Get A Read On | Today via B&TToday the Brave Today the BraveSeen in credits only
creative, credited 15 Mar 2023 to 16 Mar 2023 · 2 campaigns
Latest: Get A Read On | Today via B&T
media, 22 Oct 2023 to now · 3 yr
Sources: Mumbrella
digital, credited 23 Feb 2018 · 1 campaign
Latest: campaign via Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Media TonicCurrent | 22 Oct 2023 | Now | 3.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for News Corp Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on News Corp Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Roller Seen in credits | creative | 15 Mar 2023 | 17 Nov 2025 | 3 | Get A Read On | Today via B&T |
| Limehouse Seen in credits | production | 17 Nov 2025 | 17 Nov 2025 | 1 | campaign via Campaign Brief |
| Today the Brave Seen in credits | creative | 15 Mar 2023 | 16 Mar 2023 | 2 | Get A Read On | Today via B&T |
| The Pool Collective Seen in credits | production | 15 Mar 2023 | 16 Mar 2023 | 2 | Get A Read On | Today via B&T |
| Big Red Seen in credits | creative | 23 Feb 2018 | 23 Feb 2018 | 1 | campaign via Mediaweek |
| News Corp Australia Creative Services Seen in credits | digital | 23 Feb 2018 | 23 Feb 2018 | 1 | campaign via Mediaweek |
Also credited People named once in News Corp Australia campaign credits
Tony Phillips (Chief Marketing Officer, News Corp Australia, Mediaweek) · Bettina Brown (General Manager Metro & Regional Marketing, News Corp Australia, Mediaweek) · Louise Davis (Head of Brand and Media Services, News Corp Australia, Mediaweek) · Zac Skulander (Head of Brand Planning, News Corp Australia, B&T) · Rochelle Johnson (Senior Marketing Manager Brand, News Corp Australia, B&T) · Sean Izzard (Photographer, The Pool Collective, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 22 Oct 2023 | 22 Oct 2023 | appointment | media | Media Tonic | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Tony Phillips | Chief Marketing Officer | 23 Feb 2018 | 23 Feb 2018 |
| Bettina Brown | Director, Consumer Marketing | 23 Feb 2018 | 16 Mar 2023 |
| Louise Davis | Head of Brand and Media Services | 23 Feb 2018 | 23 Feb 2018 |
| Zac Skulander | Head of Brand Planning | 15 Mar 2023 | 16 Mar 2023 |
| Rochelle Johnson | Senior Marketing Manager Brand | 15 Mar 2023 | 16 Mar 2023 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.