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Brands › True North

True North

As at 16 Oct 2026, AccountMoves records 1 current agency for True North: Today the Brave (creative, since 12 June 2023). Agency changes reported since 2016: 0. Last reported move: 12 June 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Today the Brave (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 June 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Today the Brave Today the BraveConfirmed appointment
creative, 12 June 2023 to now · 3 yr 4 mth
Sources: B&T
Today the BraveConfirmed · 3 yr 4 mth
media
No agency on record
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeToday the BraveCurrent12 June 2023Now3.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for True North since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 June 202312 June 2023appointmentcreativeToday the Braveconfirmedvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Avenell said Today the Brave stood out for the quality of its people, a record of commercial results and a collaborative way of working. Chad Avenell · the move · via B&T, 12 June 2023 · paraphrased
AGENCY SAYS Wallace said Today the Brave was delighted to take on Lux Travel Brand True North, and flagged big plans for the next phase. Celia Wallace · the move · via B&T, 12 June 2023 · paraphrased