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Brands › XPENG

XPENG

As at 16 Oct 2026, AccountMoves records 1 current agency for XPENG: Supermassive (creative, since 31 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 31 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Supermassive (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 31 Aug 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Supermassive SupermassiveConfirmed appointment
creative, 31 Aug 2026 to now · 2 mth
Sources: Campaign Brief · B&T
SupermassiveConfirmed · 2 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSupermassiveCurrent31 Aug 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for XPENG since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
31 Aug 202631 Aug 2026appointmentcreativeSupermassiveconfirmedvia Campaign Briefvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Austin said Supermassive was excited to take on XPENG, and flagged big plans for the next phase. Jon Austin · the move · via B&T, 1 Sept 2026 · paraphrased