AMP appoints CHEP for creative
AMP appoints CHEP for creative. Reported on 4 Aug 2022 (confirmed), sources: B&T, Campaign Brief.
Brand: AMP · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: AMP Renee Howie
Est. billingsn/a
Announced4 Aug 2022
Decided4 Aug 2022
The field
| Agency | Role | Stage |
|---|---|---|
| CHEP | Winner | Appointed |
Sources Links only
- B&T, 4 Aug 20220
- Campaign Brief, 4 Aug 20220
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On the record Paraphrased, with tags
WHY THEY WON Howie credited CHEP with the strength of its creative ideas, a close cultural match and a collaborative way of working. AMP Renee Howie on AMP · the move · via Campaign Brief, 4 Aug 2022 · paraphrased
AGENCY SAYS Berger said CHEP was pleased to take on AMP, and flagged big plans for the next phase. Jonny Berger on AMP · the move · via Campaign Brief, 4 Aug 2022 · paraphrased