KFC
As at 16 Oct 2026, AccountMoves records 1 current agency for KFC: We Are Social (social, since 6 July 2025). Agency changes reported since 2016: 0. Last reported move: 6 July 2025. Based on reported moves only, with sources.
Marketing lead: Leanne Too (Marketing Director KFC, since 20 Aug 2024) · Total appointments: 1
Roster: We Are Social (social) Small roster
Last review on record: 6 July 2025 · Marketing lead since: 20 Aug 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 1 Feb 2017 · 1 campaign
Latest: campaign via LBBStanley St Stanley StSeen in credits only
creative, credited 20 Aug 2024 · 1 campaign
Latest: campaign via Campaign BriefSunday Gravy Sunday GravySeen in credits only
creative, credited 19 May 2026 to 20 May 2026 · 2 campaigns
Latest: campaign via Campaign Brief
media, credited 20 Aug 2024 · 1 campaign
Latest: campaign via Campaign BriefEssenceMediacom EssenceMediacomSeen in credits only
media, credited 19 May 2026 to 20 May 2026 · 2 campaigns
Latest: campaign via Campaign BriefPHD Aotearoa PHD AotearoaSeen in credits only
media, credited 4 Sept 2026 · 1 campaign
Latest: The Liquid Gold Exchange via Campaign Brief
social, 6 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
PR, credited 4 Sept 2026 · 1 campaign
Latest: The Liquid Gold Exchange via Campaign Brief
design, credited 20 Aug 2024 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | We Are SocialCurrent | 6 July 2025 | Now | 1.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for KFC since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on KFC campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special PR Seen in credits | PR | 4 Sept 2026 | 4 Sept 2026 | 1 | The Liquid Gold Exchange via Campaign Brief |
| PHD Aotearoa Seen in credits | media | 4 Sept 2026 | 4 Sept 2026 | 1 | The Liquid Gold Exchange via Campaign Brief |
| Sunday Gravy Seen in credits | creative | 19 May 2026 | 20 May 2026 | 2 | campaign via Campaign Brief |
| Revolver Seen in credits | production | 19 May 2026 | 20 May 2026 | 2 | campaign via Campaign Brief |
| EssenceMediacom Seen in credits | media | 19 May 2026 | 20 May 2026 | 2 | campaign via Campaign Brief |
| We Are Social Seen in credits | social | 19 May 2026 | 20 May 2026 | 2 | campaign via Campaign Brief |
| Stanley St Seen in credits | creative | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| FilmThreeSixty Seen in credits | production | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| Zed Williams Seen in credits | design | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| PHD Seen in credits | media | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| Ogilvy Australia Seen in credits | creative | 1 Feb 2017 | 1 Feb 2017 | 1 | campaign via LBB |
| Ogilvy X Seen in credits | production | 1 Feb 2017 | 1 Feb 2017 | 1 | campaign via LBB |
| The Editors Seen in credits | post-production | 1 Feb 2017 | 1 Feb 2017 | 1 | campaign via LBB |
Also credited People named once in KFC campaign credits
Leanne Too (Marketing Director KFC, KFC, Campaign Brief) · Holly Knowles (Senior Brand Manager KFC, KFC, Campaign Brief) · Sarah Clarke (Senior Brand Manager KFC, KFC, Campaign Brief) · Anna Yates (Executive Creative Director, Stanley St, Campaign Brief) · Stan Lee (Art Director, Stanley St, Campaign Brief) · Nathan Chambers (Head of Design, Stanley St, Campaign Brief) · Karlie Lloyd (Business Director, Stanley St, Campaign Brief) · Olivia Jackson (Senior Account Manager, Stanley St, Campaign Brief) · James McHoull (Managing Director, Stanley St, Campaign Brief) · Sage Haggart (Head of FilmThreeSixty, FilmThreeSixty, Campaign Brief) · Justin McMillan (Director, FilmThreeSixty, Campaign Brief) · Renate Tauetau (Senior Producer, FilmThreeSixty, Campaign Brief) · Rob Marsh (DOP, FilmThreeSixty, Campaign Brief) · Martin Spencer (Offline Editor, FilmThreeSixty, Campaign Brief) · Ben Marshall (Colourist, FilmThreeSixty, Campaign Brief) · Amanda Palenski (Creative Integration Lead, PHD, Campaign Brief) · Ella MacDonald (Associate Business Director, PHD, Campaign Brief) · Lily McCallum (Associate Digital Director, PHD, Campaign Brief) · Sabrina Douglas (Acting Marketing Director, KFC, B&T) · Jessica Farahar (Marketing Manager, KFC, B&T) · Jordana Smith (Brand Manager, KFC, B&T) · Luke Nuto (Director, Revolver, B&T) · Michael Ritchie (Managing Director / Co-Owner, Revolver, B&T) · Jasmin Helliar (Executive Producer, B&T) · Nicole Crozier (Producer, B&T) · Will Robertson (DOP, B&T) · Sam Lukins (Production Designer, B&T) · Luke Crethar (Editor, B&T) · Eliza de Mesa (Client Group Director, Pete Roins, B&T) · Jack Graham (Chief Planning Officer, Pete Roins, B&T) · Zac Kelly (Strategy Group Director, Pete Roins, B&T) · Matt Fiorenza (Implementation and Activation Group Director, Pete Roins, B&T) · Stewart Hansen (Implementation and Activation Group Director, Pete Roins, B&T) · Ben Carlson (Implementation and Activation Director, Pete Roins, B&T) · Bel Meek (Implementation and Activation Director, Pete Roins, B&T) · Taufiq Zainal (Implementation and Activation Director, Pete Roins, B&T) · Virginia Clarke (Sports and Partnerships Director, Pete Roins, B&T) · Francesca Gaymor (Influencer Associate Director, Pete Roins, B&T) · Katie Lockwood (Account Director, We Are Social, B&T) · Maddy Brice (Social Media Manager, We Are Social, B&T) · Tom Purvis (Account Manager, We Are Social, B&T) · Peter Barton (Editorial, The Editors, LBB)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 July 2025 | 6 July 2025 | appointment | social | We Are Social | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Leanne Too | Marketing Director KFC | 20 Aug 2024 | Now |
| Holly Knowles | Senior Brand Manager KFC | 20 Aug 2024 | Now |
| Sarah Clarke | Senior Brand Manager KFC | 20 Aug 2024 | Now |
| Vanessa Rowed | Chief Marketing Officer | 19 May 2026 | 16 June 2026 |
| Sabrina Douglas | Acting Marketing Director | 19 May 2026 | 16 June 2026 |
| Jessica Farahar | Marketing Manager | 19 May 2026 | 16 June 2026 |
| Jordana Smith | Brand Manager | 19 May 2026 | 16 June 2026 |
