Menulog
As at 16 Oct 2026, AccountMoves records 2 current agencies for Menulog: UM (media, since 11 Oct 2021), Thinkerbell (creative, since 14 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 14 Mar 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: UM (media), Thinkerbell (creative) Small roster
Last review on record: 14 Mar 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 2 July 2020 · 1 campaign
Latest: G-Day a Day via MumbrellaConnecting Plots Connecting PlotsSeen in credits only
creative, credited 10 Dec 2020 to 18 Jan 2023 · 4 campaigns
Latest: campaign via Campaign BriefThinkerbell ThinkerbellConfirmed appointment
creative, 14 Mar 2023 to now · 3 yr 7 mth
Sources: B&T · Mumbrella · Campaign BriefThe Idea Shed The Idea ShedSeen in credits only
creative, credited 1 Oct 2025 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 18 Jan 2023 · 1 campaign
Latest: Sushi Sneakers via Campaign Brief
design, credited 5 Oct 2021 · 1 campaign
Latest: Treat Yo via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | ThinkerbellCurrent | 14 Mar 2023 | Now | 3.6 | 0 |
| media | UMCurrent | 11 Oct 2021 | Now | 5.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Menulog since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Menulog campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The Idea Shed Seen in credits | creative | 1 Oct 2025 | 1 Oct 2025 | 1 | campaign via Campaign Brief |
| Thinkerbell Seen in credits | creative | 15 Apr 2024 | 2 Sept 2025 | 4 | Talks Snack via LBB |
| UM Seen in credits | media | 6 Dec 2023 | 2 Sept 2025 | 7 | campaign via Campaign Brief |
| Heckler Seen in credits | production | 10 Aug 2025 | 2 Sept 2025 | 5 | campaign via B&T |
| Bliss n Eso Seen in credits | audio | 10 Aug 2025 | 2 Sept 2025 | 5 | campaign via B&T |
| The Producers Seen in credits | production | 15 Apr 2024 | 15 Apr 2024 | 1 | Talks Snack via LBB |
| Connecting Plots Seen in credits | creative | 10 Dec 2020 | 18 Jan 2023 | 4 | campaign via Campaign Brief |
| Gemma ap Geraint Seen in credits | other | 18 Jan 2023 | 18 Jan 2023 | 1 | Sushi Sneakers via Campaign Brief |
| Magnum & Co Seen in credits | PR | 18 Jan 2023 | 18 Jan 2023 | 1 | Sushi Sneakers via Campaign Brief |
| Rumble Studios Seen in credits | design | 5 Oct 2021 | 5 Oct 2021 | 1 | Treat Yo via Campaign Brief |
| McCann London Seen in credits | creative | 2 July 2020 | 2 July 2020 | 1 | G-Day a Day via Mumbrella |
Also credited People named once in Menulog campaign credits
Johan Micheelsen (Head of Growth, Menulog, Campaign Brief) · Fiona Bateman (Brand Manager, Menulog, Campaign Brief) · Perry Neilson (Social Media Manager, Menulog, Campaign Brief) · Lewis Steele (Head of Social & Content, Campaign Brief) · Gemma Barr (Account Director, Julia Kenny, Campaign Brief) · Rami Tamer (Senior Marketing Manager, Menulog, Campaign Brief) · Jarrad Shaw (DOP, Julia Kenny, Campaign Brief) · Henry Richardson (Producer, Julia Kenny, Campaign Brief) · Mark Nicholls (Brand Manager, Menulog, Campaign Brief) · Kia Petrenko (Head of Growth Marketing, Menulog, Campaign Brief) · Elizabeth Orlando (Performance Marketing Executive, Menulog, Campaign Brief) · Chris Johnson (Creative Director, Campaign Brief) · Tim Collier (Strategy Director, Campaign Brief) · Bonnie Ledsam (Senior Integrated Producer, Campaign Brief) · Alexa Burchell (Art Director, Campaign Brief) · Julia Kenny (Copywriter, Campaign Brief) · Cybele Malinowski (Director, Campaign Brief) · Erin McBean (Producer, Campaign Brief) · Dale Bremner (DOP, Campaign Brief) · Sam Lukins (Art Director, Campaign Brief) · Brad Hurt (Editor, Campaign Brief) · Marcus Timpson (Colourist, Campaign Brief) · Stevie Ray (Casting Director, White Chocolate, Campaign Brief) · Benjamin Malfatti (Digital Media Manager, Menulog, Campaign Brief) · Craig Rosenthal (Senior Copywriters, Campaign Brief) · Lisa Jackson (Senior Copywriters, Campaign Brief) · Jessica Brackstone (Strategist, Campaign Brief) · Joe Davies-Grith (Design Director, Campaign Brief) · Mikayla Henderson (Account Executive, Gemma ap Geraint, Campaign Brief) · Carl Moggridge (Managing Director, Magnum & Co, Campaign Brief) · Damian Sim (Creative Architect Specialising in Footwear & Textile, Magnum & Co, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 Mar 2023 | 14 Mar 2023 | appointment | creative | Thinkerbell | confirmed | via B&Tvia Mumbrellavia Campaign Brief | |||
| 11 Oct 2021 | 11 Oct 2021 | retention | media | UM | confirmed | via B&Tvia Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Simon Cheng | Marketing Director | 10 Dec 2020 | 14 Mar 2023 |
| Fiona Bateman | Head of Brand | 10 Dec 2020 | 18 Jan 2023 |
| Perry Neilson | Growth Marketing Manager | 10 Dec 2020 | 18 Jan 2023 |
| Rami Tamer | Senior Marketing Manager | 5 May 2021 | 5 May 2021 |
| Mark Nicholls | Brand Manager | 5 Oct 2021 | 18 Jan 2023 |
| Kia Petrenko | Head of Growth Marketing | 5 Oct 2021 | 5 Oct 2021 |
| Elizabeth Orlando | Performance Marketing Executive | 5 Oct 2021 | 5 Oct 2021 |
