Netflix
As at 16 Oct 2026, AccountMoves records 2 current agencies for Netflix: Amplify (creative, since 17 Feb 2025), Initiative (media, since 17 Feb 2025). Agency changes reported since 2016: 2. Last reported move: 17 Feb 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Amplify (creative), Initiative (media) Small roster
Last review on record: 17 Feb 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 17 Feb 2025 to now · 1 yr 8 mth
Sources: B&T · Campaign Brief
media, 17 Feb 2025 to now · 1 yr 8 mth
Sources: B&T · Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | AmplifyCurrent | 17 Feb 2025 | Now | 1.7 | 0 |
| media | InitiativeCurrent | 17 Feb 2025 | Now | 1.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 17 Feb 2025 | creative: Wavemaker to Amplify | B&T · Campaign Brief |
| 17 Feb 2025 | media: Wavemaker to Initiative | B&T · Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 Feb 2025 | 17 Feb 2025 | appointment | creative | Wavemaker | Amplify | reported | via B&Tvia Campaign Brief | ||
| 17 Feb 2025 | 17 Feb 2025 | appointment | media | Wavemaker | Initiative | reported | via B&Tvia Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.