Jo McAlister
Jo McAlister is recorded as CEO at Initiative (last seen 17 Feb 2025). AccountMoves logs 1 paraphrased quote and 2 campaign credits for Jo McAlister, each linked to its source.
Latest recorded: CEO, Initiative (seen 17 Feb 2025, source)
Roles recorded: 2 · Appointments reported during their roles: 1 · Quotes logged: 1 · Campaign credits: 2
Appointments reported during their roles Agencies appointed by brands while Jo McAlister held a role there · brand-level records, not a record of who decided
| Agency | Discipline | Brand | Date | Outcome | Source |
|---|---|---|---|---|---|
| Mindshare | media | Foxtel | 27 Oct 2020 | Appointed | Mumbrella |
Accounts won by their agency during their roles Agency-level records, not a record of who led each pitch
| Brand | Discipline | Agency | Date | Outcome | Source |
|---|---|---|---|---|---|
| Ear Science Institute Australia | media | Initiative | 20 Oct 2025 | Appointed | Campaign Brief |
| Aspen Pharmacare Australia | media | Initiative | 25 Mar 2025 | Replaced Mindshare | Campaign Brief · B&T |
| Netflix | media | Initiative | 17 Feb 2025 | Replaced Wavemaker | B&T · Campaign Brief |
| Volvo | media | Initiative | 6 Jan 2025 | Replaced Mindshare | Mediaweek |
| Crown Resorts | media | Initiative | 7 Feb 2024 | Appointed | Campaign Brief |
Current clients of their agency Appointments on record
Aspen Pharmacare Australia (media, Initiative) · Australian Unity media account (media, Initiative) · Cricket Australia (media, Initiative) · Crown Resorts (media, Initiative) · Deliveroo (media, Initiative) · Ear Science Institute Australia (media, Initiative) · EnergyAustralia (media, Initiative) · Fantastic Furniture (media, Initiative) · Fitness & Lifestyle Group (media, Initiative) · Fujitsu General (media, Initiative) · Goodman Fielder (media, Initiative) · IAG (media, Initiative) · Jemena (media, Initiative) · Jemena (creative, Initiative) · KPMG (media, Initiative) · Netflix (media, Initiative) · Officeworks (media, Initiative) · Peet (media, Initiative) · Pernod Ricard (media, Initiative) · Pernod Ricard media account (media, Initiative) · Priceline (media, Initiative) · Priceline Pharmacy (media, Initiative) · Sanitarium (media, Initiative) · Sanitarium Health Food Company (media, Initiative) · Swinburne University (unspecified, Initiative) · Tourism Vancouver (unspecified, Initiative) · Volvo (media, Initiative) · Western Australia Government (media, Initiative)
Career Sortable
| First seen | Status | Title | Organisation | Years |
|---|---|---|---|---|
| 12 Apr 2019 | Left by 26 Sept 2023 (next source) | Director, Content Marketing | Foxtel | 4.5 |
| 26 Sept 2023 | Current (seen 17 Feb 2025) | CEO | Initiative | 3.1 |
Connections 3 · named together in one source · All
| With | How | Occasions | Years | Evidence |
|---|---|---|---|---|
| Mark Green, The Monkeys | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
| Matt Michael, The Monkeys | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
| Hugh Munro, The Monkeys | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 12 Apr 2019 | Foxtel | Director, Content Marketing | Foxtel | Campaign Brief | |
| 26 Sept 2023 | Crown Resorts | Here | Managing Director, Sydney | Initiative | Campaign Brief |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 17 Feb 2025 | Netflix | McAlister said Initiative was excited to take on Netflix, and flagged big plans for the next phase. | B&T |