Priceline Pharmacy
As at 16 Oct 2026, AccountMoves records 2 current agencies for Priceline Pharmacy: Initiative (media, since 15 Aug 2023), Snack Drawer (unspecified, since 18 Jan 2026). Agency changes reported since 2016: 0. Last reported move: 18 Jan 2026. Based on reported moves only, with sources.
Marketing lead: Gabrielle Tully (Acting Head of Marketing, since 22 Feb 2021) · Total appointments: 2
Roster: Initiative (media), Snack Drawer (unspecified) Small roster
Last review on record: 18 Jan 2026 · Marketing lead since: 22 Feb 2021 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 30 Apr 2021 · 1 campaign
Latest: Thanks via Campaign Brief
media, credited 22 Feb 2021 · 1 campaign
Latest: campaign via Campaign BriefPHD PHDSeen in credits only
media, credited 22 Feb 2021 · 1 campaign
Latest: campaign via Campaign BriefInitiative InitiativeConfirmed appointment
media, 15 Aug 2023 to now · 3 yr 2 mth
Sources: Mediaweek
experiential, credited 22 Feb 2021 · 1 campaign
Latest: campaign via Campaign Brief
unspecified, 18 Jan 2026 to now · 9 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCurrent | 15 Aug 2023 | Now | 3.2 | 0 |
| unspecified | Snack DrawerCurrent | 18 Jan 2026 | Now | 0.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Priceline Pharmacy since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Priceline Pharmacy campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Banter Seen in credits | creative | 30 Apr 2021 | 30 Apr 2021 | 1 | Thanks via Campaign Brief |
| Banter Seen in credits | experiential | 22 Feb 2021 | 22 Feb 2021 | 1 | campaign via Campaign Brief |
| humann. communications Seen in credits | media | 22 Feb 2021 | 22 Feb 2021 | 1 | campaign via Campaign Brief |
| PHD Seen in credits | media | 22 Feb 2021 | 22 Feb 2021 | 1 | campaign via Campaign Brief |
Also credited People named once in Priceline Pharmacy campaign credits
Hayley Conway (PR, Sponsorships & Event Manager, Priceline Pharmacy, Campaign Brief) · Sophie Genovesi (Brand & Media Manager, Priceline Pharmacy, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 Jan 2026 | 18 Jan 2026 | appointment | Snack Drawer | reported | via Campaign Brief | ||||
| 15 Aug 2023 | 15 Aug 2023 | appointment | media | Initiative | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Gabrielle Tully | Acting Head of Marketing | 22 Feb 2021 | Now |
| Sophie Genovesi | Brand & Media Manager | 22 Feb 2021 | 22 Feb 2021 |
| Gabrielle Tully | Head of Marketing | 15 Aug 2023 | 15 Aug 2023 |
| Antonella Hellier | Senior Manager, Digital, Social & Content Marketing | 18 Jan 2026 | Now |