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Brands › Sanitarium

Sanitarium

As at 16 Oct 2026, AccountMoves records 1 current agency for Sanitarium: Initiative (media, since 2 Feb 2023). Agency changes reported since 2016: 0. Last reported move: 2 Feb 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Initiative (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 2 Feb 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
DDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 22 Jan 2018 · 1 campaign
Latest: The Right Type of Energy via LBBGemba GembaSeen in credits only
creative, credited 10 Dec 2019 · 1 campaign
Latest: When It All Began via Campaign BriefSpecial Australia Special AustraliaSeen in credits only
creative, credited 24 May 2021 · 1 campaign
Latest: campaign via LBB
Vacant on record
media
Slingshot SlingshotConfirmed appointment
media, 5 Dec 2017 to 2 Feb 2023 · 5 yr 2 mth
Sources: MumbrellaInitiative InitiativeConfirmed appointment
media, 2 Feb 2023 to now · 3 yr 8 mth
Sources: B&T
InitiativeConfirmed · 3 yr 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaInitiativeCurrent2 Feb 2023Now3.70
mediaSlingshot5 Dec 20172 Feb 20235.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Sanitarium since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Sanitarium campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Australia Seen in creditscreative24 May 202124 May 20211campaign via LBB
MOFA Seen in creditsproduction24 May 202124 May 20211campaign via LBB
Heckler Seen in creditspost-production24 May 202124 May 20212Feed the Belief via Campaign Brief
Gemba Seen in creditscreative10 Dec 201910 Dec 20191When It All Began via Campaign Brief
Chello Seen in creditspost-production10 Dec 201910 Dec 20191When It All Began via Campaign Brief
DDB Group Aotearoa Seen in creditscreative22 Jan 201822 Jan 20181The Right Type of Energy via LBB
Eight Seen in creditsproduction22 Jan 201822 Jan 20181The Right Type of Energy via LBB
Eight Seen in creditspost-production22 Jan 201822 Jan 20181The Right Type of Energy via LBB

Also credited People named once in Sanitarium campaign credits

Jennifer Manolo (Social Media Manager, Sanitarium, Campaign Brief) · Amy Pugh (Digital Engagement Manager, Sanitarium, Campaign Brief) · Boyd Hicklin (Executive Creative Director, Gemba, Campaign Brief) · Nathan Davoli (Senior Creative, Gemba, Campaign Brief) · Mikey Phillips (Art Director, Gemba, Campaign Brief) · Tiana Gibbons-Campbell (Graphic Designer, Gemba, Campaign Brief) · Luke Coulson (Producer, Alexandra Longbottom, Campaign Brief) · Liz Kerr (Account Manager, Alexandra Longbottom, Campaign Brief) · Dave Everitt (Senior Marketing Consultant, Alexandra Longbottom, Campaign Brief) · Katie Milwright (DoP, Alexandra Longbottom, Campaign Brief) · Will Nghiem (Illustrator, Chello, Campaign Brief) · Sean Pointing (Editor & Animator, Chello, Campaign Brief) · Sharon Green (Senior Brand Manager, Sanitarium, Campaign Brief) · Helen Reiher (Advertising, Media & Sponsorship Manager, Sanitarium, Campaign Brief) · Kylie Collins (Brand Manager, Sanitarium, Campaign Brief) · Tyler Van de Veer (Marketing Assistant, Sanitarium, Campaign Brief) · Dora Yu (Social Media Strategist, Sanitarium, Campaign Brief) · Tom Corbett (Head of CG, Campaign Brief) · Carlos Zalapa (Executive Post Producers, Campaign Brief) · Bonnie Law (Executive Post Producers, Campaign Brief) · Fergus Rotherham (Colourist, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Feb 20232 Feb 2023appointmentmediaInitiativeconfirmedvia B&T
5 Dec 20175 Dec 2017appointmentmediaSlingshotconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Jessica ManiheraHead of Marketing24 May 202124 May 2021
Sharon GreenSenior Brand Manager24 May 202124 May 2021
Kylie CollinsBrand Manager24 May 202124 May 2021
Tyler Van de VeerMarketing Assistant24 May 202124 May 2021

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.