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Brands › PepsiCo

PepsiCo

As at 16 Oct 2026, AccountMoves records 1 current agency for PepsiCo: Publicis (media, since 2 Sept 2026). Agency changes reported since 2016: 1. Last reported move: 2 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Susan Press (PepsiCo ANZ Marketing Director Beverages, since 4 Feb 2024) · Total appointments: 1

Roster: Publicis (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 2 Sept 2026 · Marketing lead since: 4 Feb 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Isobar IsobarSeen in credits only
creative, credited 28 Sept 2020 to 1 Oct 2020 · 2 campaigns
Latest: campaign via Campaign Brief
Myriad Mgmt Myriad MgmtSeen in credits only
creative, credited 1 Oct 2020 · 1 campaign
Latest: campaign via Campaign Brief
Special Australia Special AustraliaSeen in credits only
creative, credited 31 May 2023 to 25 Sept 2025 · 4 campaigns
Latest: Tastes Better via Campaign Brief
Special SpecialSeen in credits only
creative, credited 4 Feb 2024 to 5 Feb 2024 · 2 campaigns
Latest: campaign via Campaign Brief
VaynerMedia Australia VaynerMedia AustraliaSeen in credits only
creative, credited 9 Aug 2024 · 1 campaign
Latest: campaign via Mediaweek
Vacant on record
media
PHD Australia PHD AustraliaSeen in credits only
media, credited 29 Nov 2019 to 4 Feb 2024 · 4 campaigns
Latest: Pepsi Max Taste Challenge via Campaign Brief
Snapchat SnapchatSeen in credits only
media, credited 28 Sept 2020 · 1 campaign
Latest: campaign via Campaign Brief
TikTok TikTokSeen in credits only
media, credited 1 Oct 2020 · 1 campaign
Latest: campaign via Campaign Brief
Trio TrioSeen in credits only
media, credited 9 Aug 2022 · 1 campaign
Latest: campaign via B&T
PHD PHDSeen in credits only
media, credited 20 June 2023 to 25 Sept 2025 · 3 campaigns
Latest: campaign via Campaign Brief
Trio (PHD Australia) Trio (PHD Australia)Seen in credits only
media, credited 4 Feb 2024 to 5 Feb 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Trio (PHD) Media Trio (PHD) MediaSeen in credits only
media, credited 9 Aug 2024 · 1 campaign
Latest: campaign via Mediaweek
Publicis PublicisConfirmed appointment
media, 2 Sept 2026 to now · 1 mth
Sources: Mediaweek · B&T
PublicisConfirmed · 1 mth
social
Akcelo AkceloSeen in credits only
social, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
PR
The Bravery The BraverySeen in credits only
PR, credited 9 Aug 2022 · 1 campaign
Latest: campaign via B&T
Mango MangoSeen in credits only
PR, credited 9 Aug 2024 · 1 campaign
Latest: campaign via Mediaweek
Vacant on record
experiential
Conversion Live Conversion LiveSeen in credits only
experiential, credited 29 Nov 2019 · 1 campaign
Latest: Pepsi Max Taste Challenge via Campaign Brief
The Live Agency The Live AgencySeen in credits only
experiential, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaPublicisCurrent2 Sept 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
2 Sept 2026media: NATION to PublicisMediaweek · B&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on PepsiCo campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Australia Seen in creditscreative31 May 202325 Sept 20254Tastes Better via Campaign Brief
Mosaic Music & Sound Seen in creditsaudio25 Sept 202525 Sept 20252The Recycling Rethink via Campaign Brief
PHD Seen in creditsmedia20 June 202325 Sept 20253campaign via Campaign Brief
VaynerMedia Australia Seen in creditscreative9 Aug 20249 Aug 20241campaign via Mediaweek
Trio (PHD) Media Seen in creditsmedia9 Aug 20249 Aug 20241campaign via Mediaweek
Mango Seen in creditsPR9 Aug 20249 Aug 20241campaign via Mediaweek
Special Seen in creditscreative4 Feb 20245 Feb 20242campaign via Campaign Brief
Trio (PHD Australia) Seen in creditsmedia4 Feb 20245 Feb 20242campaign via Campaign Brief
The Pool Collective Seen in creditsproduction4 Feb 20244 Feb 20241campaign via Campaign Brief
PHD Australia Seen in creditsmedia29 Nov 20194 Feb 20244Pepsi Max Taste Challenge via Campaign Brief
Akcelo Seen in creditssocial20 June 202320 June 20231campaign via Campaign Brief
The Live Agency Seen in creditsexperiential20 June 202320 June 20231campaign via Campaign Brief
The Bravery Seen in creditsPR9 Aug 20229 Aug 20221campaign via B&T
Trio Seen in creditsmedia9 Aug 20229 Aug 20221campaign via B&T
Isobar Seen in creditscreative28 Sept 20201 Oct 20202campaign via Campaign Brief
TikTok Seen in creditsmedia1 Oct 20201 Oct 20201campaign via Campaign Brief
Myriad Mgmt Seen in creditscreative1 Oct 20201 Oct 20201campaign via Campaign Brief
Snapchat Seen in creditsmedia28 Sept 202028 Sept 20201campaign via Campaign Brief
BOLT Seen in creditsproduction29 Nov 201929 Nov 20191Pepsi Max Taste Challenge via Campaign Brief
Anton Seen in creditsaudio29 Nov 201929 Nov 20191Pepsi Max Taste Challenge via Campaign Brief
Conversion Live Seen in creditsexperiential29 Nov 201929 Nov 20191Pepsi Max Taste Challenge via Campaign Brief

Also credited People named once in PepsiCo campaign credits

Vandita Pandey (Chief Marketing Officer, Snacks & Beverages, PepsiCo, Campaign Brief) · Susan Press (Head of Marketing Beverages, PepsiCo, Campaign Brief) · Tiana Handel (Marketing Manager, PepsiCo, Campaign Brief) · Candy Wong (Brand Manager, PepsiCo, Campaign Brief) · Cade Heyde (Partners/CEO, Special, Campaign Brief) · Julian Schreiber (Partners/CCO, Special, Campaign Brief) · Tom Martin (Partners/CCO, Special, Campaign Brief) · Dave Hartmann (Partner/CSO, Special, Campaign Brief) · Richard Sweetman (Client Services Director, Special, Campaign Brief) · Simon Gibson (Creative Directors, Special, Campaign Brief) · Nils Eberhardt (Creative Directors, Special, Campaign Brief) · Michelle Braslin (Team Lead, Special, Campaign Brief) · Maddie Armstrong (Business Director, Special, Campaign Brief) · Nick Lilley (Head of Stills, Special, Campaign Brief) · Danielle Senecky (Integrated Producer, Special, Campaign Brief) · Emily Willis (Integrated Producer, Special, Campaign Brief) · Alex Bryant (PR Managing Director, Special, Campaign Brief) · Sarah Halpin (PR Account Director, Special, Campaign Brief) · Kate Wilkinson (Creative Strategist, Special, Campaign Brief) · Jen Jones (Group Business Director, Trio (PHD Australia), Campaign Brief) · Gilbert Lee (Planning Director, Trio (PHD Australia), Campaign Brief) · Mikeah Irving (Senior Investment Manager, Trio (PHD Australia), Campaign Brief) · Danny Eastwood (Photographer, The Pool Collective, Campaign Brief) · Tom Floyd (PepsiCo ANZ Marketing Manager CSDs, Pepsico, B&T) · Maya Birve (PepsiCo ANZ Senior Brand Manager CSDs, Pepsico, B&T) · Max McKeon (Group Creative Director, Special Australia, B&T) · Laurent Marcus (Creative Technologist, Mark Starmach, B&T) · Caity Cowper (Team Lead, Mark Starmach, B&T) · Stephanie Cheung (Senior Business Manager, Mark Starmach, B&T) · Heather Morrison (Strategy Director, Mark Starmach, B&T) · Tash Johnson (National Head of Production, Mark Starmach, B&T) · Will Sealey (Integrated Producer, Mark Starmach, B&T) · Kristie Dagg (Creative Services Manager, Ada Tuna, B&T) · Lucy Walker (Creative Services Manager, Ada Tuna, B&T) · Ollie Knocker (Editor, Special Made, B&T) · Grace Parsons (Planning Manager, PHD, B&T) · Tasnia Sheikh (Media Implementation Account Executive, PHD, B&T) · George Grigoriou (Media Implementation Account Manager, PHD, B&T) · Anna Wiebe (Media Implementation Account Executive, PHD, B&T) · Agne Staraite (Media Implementation Account Director, PHD, B&T) · Tabitha Fairbairn (Managing Director, Mango, Mediaweek) · Angela McCann (General Manager, Mango, Mediaweek) · Natalia Katsionis (Account Director, Mango, Mediaweek) · Renay Hung (Account Manager, Mango, Mediaweek) · TBWA Sydney (Creative, PepsiCo, Campaign Brief) · Leo Woodhead (Director, BOLT, Campaign Brief) · Lauren Reilly (Producer, BOLT, Campaign Brief) · Ian McCarroll (DOP, BOLT, Campaign Brief) · Lucas Baynes (Editorial, BOLT, Campaign Brief) · Arc Edit (Editorial, BOLT, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Sept 20262 Sept 2026appointmentmediaNATIONPublicisconfirmedvia Mediaweekvia B&T

Marketing leaders

PersonTitleFromTo
Vandita PandeyChief Marketing Officer, Snacks & Beverages20 June 202319 Feb 2024
Susan PressPepsiCo ANZ Marketing Director Beverages4 Feb 2024Now
Tiana HandelMarketing Manager4 Feb 202417 Apr 2024
Candy WongBrand Manager4 Feb 202417 Apr 2024
Tom FloydPepsiCo ANZ Marketing Manager CSDs25 Sept 2025Now
Maya BirvePepsiCo ANZ Senior Brand Manager CSDs25 Sept 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.