Snooze
As at 16 Oct 2026, AccountMoves records 1 current agency for Snooze: Match & Wood (media, since 18 Oct 2022). Agency changes reported since 2016: 0. Last reported move: 2 Apr 2025. Based on reported moves only, with sources.
Marketing lead: Doni Davies (General Manager of Marketing and Ecommerce, since 10 Feb 2021) · Total appointments: 3
Roster: Match & Wood (media) Small roster
Last review on record: 2 Apr 2025 · Marketing lead since: 10 Feb 2021 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 30 May 2018 · 1 campaign
Latest: Create Your Comfortable via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Match & WoodCurrent | 18 Oct 2022 | Now | 4.0 | 1 |
| media | Starcom | 14 Oct 2018 | 18 Oct 2022 | 4.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Snooze since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Snooze campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Collider Seen in credits | production | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
| The Editors Seen in credits | post-production | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
| Match & Wood Seen in credits | media | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
| Starcom Seen in credits | media | 10 Feb 2021 | 10 Feb 2021 | 2 | a great day starts with a good night via Campaign Brief |
| Sweetshop Seen in credits | production | 10 Feb 2021 | 10 Feb 2021 | 2 | a great day starts with a good night via Campaign Brief |
| Paul McCosh @ Viva Sound Seen in credits | audio | 10 Feb 2021 | 10 Feb 2021 | 2 | a great day starts with a good night via Campaign Brief |
| Whippet Seen in credits | creative | 30 May 2018 | 30 May 2018 | 1 | Create Your Comfortable via B&T |
| K & K McGrath Seen in credits | production | 30 May 2018 | 30 May 2018 | 1 | Create Your Comfortable via B&T |
Also credited People named once in Snooze campaign credits
Penny Watson (Head of Brand, Snooze, B&T) · Lenna Boland (Creative Lead, Snooze, B&T) · Nicholas Desira (Creative Lead, Snooze, B&T) · Jennie McCartney (Senior Producer, Snooze, B&T) · Dylan Duclos (Director, Collider, B&T) · Max Walter (DoP, Collider, B&T) · Jackson Dickie (Production Designer, Collider, B&T) · Tom Slater (Executive Producer, Collider, B&T) · Annie Schutt (Senior Producer, Collider, B&T) · Leila Gaabi (Brand Editor, The Editors, B&T) · Shannon Michaelas (Retail Editor, The Editors, B&T) · Charlotte Griffiths (Executive Producer, The Editors, B&T) · Fergus Rotherham (Colourist, The Editors, B&T) · Chris Hillary (Photographer, Rob Upward, B&T) · Ryan Hancock (National Planning Director, Match & Wood, B&T) · Rachael Conway (Group Director, Match & Wood, B&T) · Melanie Wong (Senior Communications Manager, Match & Wood, B&T) · Simon Beaty (Managing director, Snooze, B&T) · Sarah Baxer (National marketing and brand manager, Snooze, B&T) · Irene Tutek (Brand, content and campaign manager, Snooze, B&T) · Tod O’Reilly (Executive creative director, Whippet, B&T) · Oliver Ward (Copywriter, Whippet, B&T) · Pete Forbes (Senior designer, Whippet, B&T) · Lisa Turnbull (Senior account director, Whippet, B&T) · Tania Templeton (Senior producer, Whippet, B&T) · Tracey Rowe (Director, K & K McGrath, B&T) · Kevin McGrath (Producer, K & K McGrath, B&T) · Ema Thornell (Production manager, K & K McGrath, B&T) · Paul Nevison (Director, Sweetshop, B&T) · Edward Pontifex (Managing Director, Sweetshop, B&T) · Greg Fyson (Executive Producer, Sweetshop, B&T) · Tom Davies (Producer, Sweetshop, B&T) · Jason Hargreaves (DOP, Sweetshop, B&T) · Helen O’Loan (Art Director, Sweetshop, B&T) · James Ashbolt (Editor, Sweetshop, B&T) · Freya Maddock (Post Producer, Sweetshop, B&T) · Martin Greer (Colourist, B&T) · Garth Oriander (Photographer, Paul McCosh @ Viva Sound, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Apr 2025 | 2 Apr 2025 | retention | media | Match & Wood | Match & Wood | confirmed | via Campaign Brief | ||
| 18 Oct 2022 | 18 Oct 2022 | appointment | media | Match & Wood | confirmed | via Mediaweek | |||
| 14 Oct 2018 | 14 Oct 2018 | retention | media | Starcom | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sarah Baxer | National Marketing and Brand Manager | 30 May 2018 | 30 May 2018 |
| Irene Tutek | Brand, Content and Campaign Manager | 30 May 2018 | 30 May 2018 |
| Doni Davies | General Manager of Marketing and Ecommerce | 10 Feb 2021 | Now |
| Penny Watson | Head of Brand | 23 Jan 2025 | Now |