16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Agencies › Starcom

Starcom

Starcom is a media agency. AccountMoves records 9 account wins, 0 losses and 0 retentions, and 8 current clients including Bega, HBF, Keypath Education, Metcash, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Rebecca Ludbrook (Business Director), Michael Black (Business Director), Sam Smedley (Account Director), Rebecca Ho (Group Investment Director), Stuart Jaffray (Managing Director), Anna Camuglia (Client Service Director), Dalibor Nikolic (Business Director), Nancy Lan (National Managing Director), Jacqui Purcell (Client Services Director), Cassie Coyle (Account Director), Nick Keenan (Chief Executive Officer), Ruth Barry (Client Director) · 20 people recorded in total

Career W-L9-0
Retained0
Net $m+0.0
Clients8
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20251000.00.00.0150
20234000.00.00.08
20212000.00.00.026
20201000.00.00.075
20181000.00.00.076
Career9000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Begamedia26 July 20233.2
HBFmedia14 Sept 20251.1
Keypath Educationmedia15 June 20233.3
Metcashmedia21 Aug 20233.2
Mielemedia3 Nov 20205.9
TPG Telecommedia8 Aug 20233.2
Tassie Tourismmedia22 Apr 20215.5
Tourism Tasmaniamedia21 Apr 20215.5

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 0.7 per quote (league)

WHY THEY WON Davies said Starcom stood out for sharp strategic thinking, a record of commercial results and the strength of its creative ideas.
strategic thinkingeffectivenesscreativityambitiousbold
Owen Davies on HBF · the move · via B&T, 14 Sept 2025 · paraphrased
AGENCY SAYS Keenan said Starcom was proud to take on TPG Telecom.
proud
Nick Keenan on TPG Telecom · the move · via Mediaweek, 8 Aug 2023 · paraphrased
WHY THEY WON Sudra credited Starcom with a collaborative way of working and a record of commercial results.
partnershipeffectivenessdelighted
Sheena Sudra on Keypath Education · the move · via Mediaweek, 15 June 2023 · paraphrased
AGENCY SAYS Keenan said Starcom was thrilled to take on Keypath Education.
thrilled
Nick Keenan on Keypath Education · the move · via Mediaweek, 15 June 2023 · paraphrased
WHY THEY WON Terry credited Starcom with the quality of its people, a close cultural match and a record of commercial results.
peoplecultural fiteffectivenessexcited
Emma Terry on Tourism Tasmania · the move · via B&T, 21 Apr 2021 · paraphrased
AGENCY SAYS Jaffray said Starcom was pleased to take on Miele.
Stuart Jaffray on Miele · the move · via B&T, 3 Nov 2020 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
29 June 2023Bega SEEN IN CREDITSmediaCampaign Brief
11 Sept 2026Stellantis SEEN IN CREDITSmediaSo Much To LoveB&T
8 Sept 2026Jack Daniel’s SEEN IN CREDITSmediaB&T
8 Sept 2026Dare Iced Coffee (Bega Group) SEEN IN CREDITSmediaDone It With DareB&T
8 Apr 2024Tourism Tasmania SEEN IN CREDITSmediaLBB
24 Nov 2025National Lottery SEEN IN CREDITSmediaCampaign Brief
9 Oct 2025VEGEMITE SEEN IN CREDITSmediaB&T
6 Oct 2026Vodafone SEEN IN CREDITSmediavery possibly true storyCampaign Brief
5 Nov 2024Bega Group SEEN IN CREDITSmediaA Dare FixB&T
14 June 2024felix SEEN IN CREDITSmediaspokes-treeMediaweek
9 Oct 2025Metcash SEEN IN CREDITSmediaCampaign Brief
3 Apr 2018Toyota New Zealand SEEN IN CREDITSmediaDrive Happy ProjectLBB
5 Feb 2018GIO SEEN IN CREDITSmediaYou Know with GIOLBB
18 Sept 2018SEEK SEEN IN CREDITSmediaBe SeenB&T
4 Aug 2021Jeep Australia SEEN IN CREDITSmediaCampaign Brief
26 June 2019Samsung Electronics Australia SEEN IN CREDITSmediaCampaign Brief
2 Oct 2019Breast Cancer Foundation NZ SEEN IN CREDITSmediaPre CheckCampaign Brief
16 Sept 2020FCA Australia. SEEN IN CREDITSmediaCampaign Brief
9 Oct 2020Snooze SEEN IN CREDITSmediaCampaign Brief
20 Sept 2022Australian Liquor Marketers SEEN IN CREDITSmediaCampaign Brief
16 Nov 2020Aware Super SEEN IN CREDITSmediaCampaign Brief
23 Nov 2020Toyota NZ Ltd SEEN IN CREDITSmediaCampaign Brief
10 Feb 2021Snooze SEEN IN CREDITSmediaa great day starts with a good nightCampaign Brief
9 Mar 2021Subaru Australia SEEN IN CREDITSmediaB&T
24 May 2021Jeep SEEN IN CREDITSmediaLBB
22 Apr 2021Vitasoy SEEN IN CREDITSmediaCampaign Brief
3 Dec 2021Tourism Fiji SEEN IN CREDITSmediaOpen for HappinessCampaign Brief
24 May 2022Subaru SEEN IN CREDITSmediaCampaign Brief
30 May 2022Mitre 10 SEEN IN CREDITSmediaThe Other Hardware StoreCampaign Brief
7 June 2022Bega Dairy and Drinks SEEN IN CREDITSmediathink for yourselfCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
14 Sept 2025HBFmediaWon
21 Aug 2023MetcashmediaWon
8 Aug 2023TPG TelecommediaWonWavemaker
26 July 2023BegamediaWon
15 June 2023Keypath EducationmediaWon
22 Apr 2021Tassie TourismmediaWon
21 Apr 2021Tourism TasmaniamediaWon
3 Nov 2020MielemediaWon
14 Oct 2018SnoozemediaWon