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Brands › Vodafone

Vodafone

As at 16 Oct 2026, AccountMoves records 1 current agency for Vodafone: Carat (media, since 17 Sept 2019). Agency changes reported since 2016: 0. Last reported move: 17 Sept 2019. Based on reported moves only, with sources.

Marketing lead: Bec Darley (Group Chief Marketing Officer, TPG Telecom, since 6 Oct 2026) · Total appointments: 1

Roster: Carat (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 17 Sept 2019 · Marketing lead since: 6 Oct 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
FCB New Zealand FCB New ZealandSeen in credits only
creative, credited 31 July 2018 · 1 campaign
Latest: campaign via LBB
Howatson+Company Howatson+CompanySeen in credits only
creative, credited 6 Oct 2026 · 1 campaign
Latest: very possibly true story via Campaign Brief
Howatson+CompanySeen in credits · 0 mth
media
Wavemaker UK Wavemaker UKSeen in credits only
media, credited 31 July 2018 · 1 campaign
Latest: campaign via LBB
Carat CaratConfirmed appointment
media, 17 Sept 2019 to now · 7 yr 1 mth
Sources: Mumbrella
Starcom StarcomSeen in credits only
media, credited 30 Jan 2025 to 6 Oct 2026 · 3 campaigns
Latest: campaign via Campaign Brief
CaratConfirmed · 7 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaCaratCurrent17 Sept 2019Now7.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Vodafone since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Vodafone campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Howatson+Company Seen in creditscreative6 Oct 20266 Oct 20261very possibly true story via Campaign Brief
Citizen Jane – Natalie Harvie Seen in creditsproduction6 Oct 20266 Oct 20261very possibly true story via Campaign Brief
Starcom Seen in creditsmedia30 Jan 20256 Oct 20263campaign via Campaign Brief
Scoundrel Seen in creditsproduction30 Jan 202531 Jan 20252campaign via Campaign Brief
ARC Seen in creditspost-production30 Jan 202531 Jan 20252campaign via Campaign Brief
FCB New Zealand Seen in creditscreative31 July 201831 July 20181campaign via LBB
Wavemaker UK Seen in creditsmedia31 July 201831 July 20181campaign via LBB
FINCH Seen in creditsproduction31 July 201831 July 20181campaign via LBB

Also credited People named once in Vodafone campaign credits

Ariel Martin (Director, Scoundrel, Campaign Brief) · Bec Darley (Group Chief Marketing Officer, TPG Telecom, Vodafone, Campaign Brief) · Lisa Cronin (Head of Brand and Marketing, Vodafone, Campaign Brief) · Kate Size (Marketing Lead, Devices, Vodafone, Campaign Brief) · Saba Khan (Senior Brand and Marketing Manager, Vodafone, Campaign Brief) · Katherine Chen (Chief Client Officer, Howatson+Company, Campaign Brief) · Juliet Loneragan (Senior Account Director, Howatson+Company, Campaign Brief) · Katharina Vassar (Executive Strategy Director, Howatson+Company, Campaign Brief) · Richard Shaw (Chief Creative Officer, Howatson+Company, Campaign Brief) · Leti Bozzolini (Group Creative Director, Howatson+Company, Campaign Brief) · Justin Butler (Group Creative Director, Howatson+Company, Campaign Brief) · Holly Alexander (Chief Production Officer, Howatson+Company, Campaign Brief) · Ella Ainslie-Bellak (Producer, Howatson+Company, Campaign Brief) · King Yong (Head of Post Production, Howatson+Company, Campaign Brief) · Mark Broome (Senior Editor, Howatson+Company, Campaign Brief) · Shane Vancuylenberg (Head of Music and Sound, Howatson+Company, Campaign Brief) · Connor Pritchard (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Good Oil, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Max Walter (DOP, Good Oil, Campaign Brief) · Chris O’Brien (Editor, Citizen Jane – Natalie Harvie, Campaign Brief) · Matt Fezz (Colourist, Citizen Jane – Natalie Harvie, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
17 Sept 201917 Sept 2019appointmentmediaCaratconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Bec DarleyGroup Chief Marketing Officer, TPG Telecom6 Oct 2026Now
Lisa CroninHead of Brand and Marketing6 Oct 2026Now
Kate SizeMarketing Lead, Devices6 Oct 2026Now
Saba KhanSenior Brand and Marketing Manager6 Oct 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.