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Brands › Vitasoy

Vitasoy

As at 16 Oct 2026, AccountMoves records 2 current agencies for Vitasoy: Leo Burnett Australia (creative, since 18 Dec 2020), The Pistol (digital, since 29 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 29 Mar 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Leo Burnett Australia (creative), The Pistol (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 29 Mar 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Leo Burnett Australia Leo Burnett AustraliaConfirmed appointment
creative, 18 Dec 2020 to now · 5 yr 10 mth
Sources: Mumbrella · Campaign Brief
Leo Burnett AustraliaConfirmed · 5 yr 10 mth
media
Starcom StarcomSeen in credits only
media, credited 22 Apr 2021 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
digital
The Pistol The PistolConfirmed appointment
digital, 29 Mar 2023 to now · 3 yr 7 mth
Sources: Mumbrella · Mediaweek
The PistolConfirmed · 3 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeLeo Burnett AustraliaCurrent18 Dec 2020Now5.80
digitalThe PistolCurrent29 Mar 2023Now3.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Vitasoy since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Vitasoy campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Leo Burnett Australia Seen in creditscreative22 Apr 202122 Apr 20211campaign via Campaign Brief
Division Seen in creditsproduction22 Apr 202122 Apr 20211campaign via Campaign Brief
El Plasticos (Artist) Seen in creditsaudio22 Apr 202122 Apr 20211campaign via Campaign Brief
Starcom Seen in creditsmedia22 Apr 202122 Apr 20211campaign via Campaign Brief

Also credited People named once in Vitasoy campaign credits

Cara Harrington (Marketing Manager, Vitasoy, Campaign Brief) · Craig Rosewarne (Group Brand Manager, Vitasoy, Campaign Brief) · Jason Williams (Chief Creative Officer, Leo Burnett Australia, Campaign Brief) · Michelle Walsh (Creative Director, Leo Burnett Australia, Campaign Brief) · Jim Walsh (Creative Director, Leo Burnett Australia, Campaign Brief) · Ilona Janashvili (Director of Integrated Strategy, Leo Burnett Australia, Campaign Brief) · Julia Sheehan (Group Account Director, Campaign Brief) · Francesca D’Orazio (Senior Film Producer, Campaign Brief) · Johnson Diep (Designer, Campaign Brief) · Kaelene Morton (Production Manager, Campaign Brief) · Sanjay De Silva (Director, Division, Campaign Brief) · Genevieve Triquet (Executive Producer, Division, Campaign Brief) · Naomi Mendoza (Producer, Division, Campaign Brief) · Dalibor Nikolic (Business Director, Starcom, Campaign Brief) · Bella Ericson (Business Manager, Starcom, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
29 Mar 202329 Mar 2023appointmentdigitalThe Pistolconfirmedvia Mumbrellavia Mediaweek
18 Dec 202018 Dec 2020appointmentcreativeLeo Burnett Australiaconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Nick BartramGeneral Manager, Marketing & Strategy22 Apr 202130 Mar 2023
Cara HarringtonMarketing Manager22 Apr 202122 Apr 2021
Craig RosewarneGroup Brand Manager22 Apr 202122 Apr 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Bartram said The Pistol stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people.
strategic thinkingcreativitypeoplecan't waitexcited
Nick Bartram · the move · via Mediaweek, 30 Mar 2023 · paraphrased
WHY THEY WON Tyack said Leo Burnett Australia stood out for sharp strategic thinking, the strength of its creative ideas and a collaborative way of working.
strategic thinkingcreativitypartnershipbold
David Tyack · the move · via Campaign Brief, 18 Dec 2020 · paraphrased
AGENCY SAYS Geertz said Leo Burnett Australia was delighted to take on Vitasoy.
amazingdelightedpurpose
Melinda Geertz · the move · via Campaign Brief, 18 Dec 2020 · paraphrased