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Brands › tonies

tonies

As at 16 Oct 2026, AccountMoves records 2 current agencies for tonies: 303 MullenLowe (creative, since 29 Feb 2024), Connected Media (media, since 11 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 11 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Lauren Best (Senior Marketing Manager ANZ, since 11 Nov 2025) · Total appointments: 2

Roster: 303 MullenLowe (creative), Connected Media (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 11 Nov 2025 · Marketing lead since: 11 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
303 MullenLowe 303 MullenLoweConfirmed appointment
creative, 29 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
303 MullenLoweConfirmed · 2 yr 8 mth
media
Connected Media Connected MediaConfirmed appointment
media, 11 Nov 2025 to now · 11 mth
Sources: Campaign Brief · Mumbrella
Connected MediaConfirmed · 11 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative303 MullenLoweCurrent29 Feb 2024Now2.60
mediaConnected MediaCurrent11 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for tonies since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Nov 202511 Nov 2025appointmentmediaConnected Mediaconfirmedvia Campaign Briefvia Mumbrella
29 Feb 202429 Feb 2024appointmentcreative303 MullenLoweconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Lauren BestSenior Marketing Manager ANZ11 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Barnes said Connected Media was excited to take on tonies.
excited
Laura Hamod Barnes · the move · via Campaign Brief, 11 Nov 2025 · paraphrased
WHY THEY WON Best credited Connected Media with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working.
strategic thinkingcreativitypartnershipexcited
Lauren Best · the move · via Campaign Brief, 11 Nov 2025 · paraphrased
WHY THEY WON Becker said 303 MullenLowe stood out for a close cultural match, a clear grasp of the customer and category and the quality of its people.
cultural fitaudience understandingpeople
Ulrike Becker · the move · via Campaign Brief, 29 Feb 2024 · paraphrased