Tourism Australia
As at 16 Oct 2026, AccountMoves records 3 current agencies for Tourism Australia: M+C Saatchi (creative, since 10 Dec 2018), Poem (PR, since 22 Aug 2022), Zenith (media, since 25 June 2026). Agency changes reported since 2016: 0. Last reported move: 25 June 2026. Based on reported moves only, with sources.
Marketing lead: Susan Coghill (Chief Marketing Officer, since 6 Sept 2019) · Total appointments: 4
Roster: M+C Saatchi (creative), Poem (PR), Zenith (media) Many specialists
Last review on record: 25 June 2026 · Marketing lead since: 6 Sept 2019 (source)
Agency timeline Which agency has held each account, by discipline
creative, 10 Dec 2018 to now · 7 yr 10 mth
Sources: LBBThe Monkeys The MonkeysSeen in credits only
creative, credited 21 Nov 2024 · 1 campaign
Latest: Come and Say G via Campaign BriefDroga5 ANZ Droga5 ANZSeen in credits only
creative, credited 23 Nov 2025 · 1 campaign
Latest: campaign via LBB
media, 25 June 2026 to now · 4 mth
Sources: B&T
PR, 6 Sept 2019 to 22 Aug 2022 · 3 yr
Sources: Mumbrella · Campaign BriefPoem PoemConfirmed appointment
PR, 22 Aug 2022 to now · 4 yr 2 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | M+C SaatchiCurrent | 10 Dec 2018 | Now | 7.8 | 0 |
| media | ZenithCurrent | 25 June 2026 | Now | 0.3 | 0 |
| PR | PoemCurrent | 22 Aug 2022 | Now | 4.2 | 0 |
| PR | OPR | 6 Sept 2019 | 22 Aug 2022 | 3.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Tourism Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Tourism Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Droga5 ANZ Seen in credits | creative | 23 Nov 2025 | 23 Nov 2025 | 1 | campaign via LBB |
| The Monkeys Seen in credits | creative | 21 Nov 2024 | 21 Nov 2024 | 1 | Come and Say G via Campaign Brief |
| Rabbit Seen in credits | production | 21 Nov 2024 | 21 Nov 2024 | 1 | Come and Say G via Campaign Brief |
| The Editors Seen in credits | post-production | 21 Nov 2024 | 21 Nov 2024 | 1 | Come and Say G via Campaign Brief |
| Platige Seen in credits | post-production | 21 Nov 2024 | 21 Nov 2024 | 1 | Come and Say G via Campaign Brief |
| Sonar Seen in credits | audio | 21 Nov 2024 | 21 Nov 2024 | 1 | Come and Say G via Campaign Brief |
| M+C Saatchi Seen in credits | creative | 4 May 2021 | 26 Oct 2022 | 2 | campaign via Mumbrella |
| M+C Saatchi Group AUNZ Seen in credits | creative | 19 Oct 2022 | 19 Oct 2022 | 1 | campaign via LBB |
Also credited People named once in Tourism Australia campaign credits
Title Artist Management (Photography, Rabbit, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 25 June 2026 | 25 June 2026 | appointment | media | Zenith | reported | via B&T | |||
| 22 Aug 2022 | 22 Aug 2022 | retention | PR | Poem | confirmed | via Mumbrella | |||
| 6 Sept 2019 | 6 Sept 2019 | appointment | PR | OPR | confirmed | via Mumbrellavia Campaign Brief | |||
| 10 Dec 2018 | 10 Dec 2018 | appointment | creative | M+C Saatchi | confirmed | via LBB |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Susan Coghill | Chief Marketing Officer | 6 Sept 2019 | Now |