Poem
Poem is a PR agency. AccountMoves records 7 account wins, 0 losses and 0 retentions, and 7 current clients including El Jannah, Fantastic Furniture, Google Australia, McCain, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Rob Lowe (Founder), Georgia Crean (Social Lead), Katie Raleigh (Managing Director. "Social Media Has Evolved Dramatically, and Today), Alex Watts (Executive Director of Social and Strategy) · 11 people recorded in total
Career W-L7-0
Retained0
Net $m+0.0
Clients7
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 52 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 36 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 81 |
| 2018 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 17 |
| Career | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| El Jannah | PR | 16 Jan 2025 | 1.7 | |
| Fantastic Furniture | PR | 22 Jan 2018 | 8.7 | |
| Google Australia | PR | 16 Dec 2024 | 1.8 | |
| McCain | media | 11 Mar 2025 | 1.6 | |
| Playstation Australia | PR | 28 May 2018 | 8.4 | |
| Sonos | PR | 1 Feb 2024 | 2.7 | |
| Tourism Australia | PR | 22 Aug 2022 | 4.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 3.5 per quote (league)
AGENCY SAYS Raleigh said Poem was thrilled to take on McCain, and talked up the brand's standing. Katie Raleigh on McCain · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Woodcock said Poem stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. George Woodcock on McCain · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Issa said Poem stood out for the strength of its creative ideas, the quality of its people and a collaborative way of working. Adam Issa on El Jannah · the move · via Mediaweek, 16 Jan 2025 · paraphrased
AGENCY SAYS Farah said Poem was thrilled to take on El Jannah, and talked up the brand's standing. Rhania Farah on El Jannah · the move · via Mediaweek, 16 Jan 2025 · paraphrased
WHY THEY WON Maurer credited Poem with the strength of its creative ideas, a close cultural match and strong chemistry with the client team. Katrin Maurer on Google Australia · the move · via Campaign Brief, 16 Dec 2024 · paraphrased
AGENCY SAYS Raleigh said Poem was delighted to take on Google Australia, and talked up the brand's standing. Katie Raleigh on Google Australia · the move · via Campaign Brief, 16 Dec 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 20 Mar 2024 | Uber SEEN IN CREDITS | creative | Second Car | B&T |
| 20 Mar 2024 | Uber SEEN IN CREDITS | social | Second Car | B&T |
| 16 Nov 2025 | PlayStation AU SEEN IN CREDITS | PR | Campaign Brief | |
| 16 Aug 2017 | Sara McConkey and Melissa Gompes SEEN IN CREDITS | creative | Grow Your Mind | B&T |
| 20 Nov 2019 | ShopBack SEEN IN CREDITS | PR | Campaign Brief | |
| 20 Oct 2020 | Every Kiwi Vote Counts SEEN IN CREDITS | PR | Campaign Brief | |
| 6 July 2021 | Sony PlayStation Australia SEEN IN CREDITS | media | B&T | |
| 2 Dec 2021 | Sony PlayStation SEEN IN CREDITS | media | PlayStation to Plate | Campaign Brief |
| 20 Oct 2023 | Playstation Australia SEEN IN CREDITS | PR | The Spectacular Save | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 11 Mar 2025 | McCain | media | Won | ||
| 16 Jan 2025 | El Jannah | PR | Won | ||
| 16 Dec 2024 | Google Australia | PR | Won | ||
| 1 Feb 2024 | Sonos | PR | Won | ||
| 22 Aug 2022 | Tourism Australia | PR | Won | ||
| 28 May 2018 | Playstation Australia | PR | Won | ||
| 22 Jan 2018 | Fantastic Furniture | PR | Won |