Transport for NSW
As at 16 Oct 2026, AccountMoves records 2 current agencies for Transport for NSW: Droga5 ANZ (creative, since 1 Oct 2025), alt/shift/ (unspecified, since 2 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 2 Aug 2026. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Droga5 ANZ (creative), alt/shift/ (unspecified) Small roster
Last review on record: 2 Aug 2026 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 31 May 2019 to 29 Aug 2023 · 3 campaigns
Latest: Knock-on Effect via Campaign BriefBMF BMFSeen in credits only
creative, credited 17 Nov 2021 · 1 campaign
Latest: campaign via Campaign BriefOgilvy Australia Ogilvy AustraliaSeen in credits only
creative, credited 6 May 2022 · 1 campaign
Latest: What via Campaign BriefDroga5 ANZ Droga5 ANZConfirmed appointment
creative, 1 Oct 2025 to now · 1 yr
Sources: Campaign Brief
media, credited 17 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
unspecified, 2 Aug 2026 to now · 2 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Droga5 ANZCurrent | 1 Oct 2025 | Now | 1.0 | 0 |
| unspecified | alt/shift/Current | 2 Aug 2026 | Now | 0.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Transport for NSW since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Transport for NSW campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Gemba Seen in credits | creative | 31 May 2019 | 29 Aug 2023 | 3 | Knock-on Effect via Campaign Brief |
| Mr Fox Post Production Seen in credits | post-production | 29 Aug 2023 | 29 Aug 2023 | 1 | Decision Time via Campaign Brief |
| Chisel Seen in credits | post-production | 24 June 2022 | 24 June 2022 | 1 | Get Your Hand Off It via Campaign Brief |
| KLANG – Sound Seen in credits | audio | 24 June 2022 | 24 June 2022 | 1 | Get Your Hand Off It via Campaign Brief |
| Ogilvy Australia Seen in credits | creative | 6 May 2022 | 6 May 2022 | 1 | What via Campaign Brief |
| BMF Seen in credits | creative | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via Campaign Brief |
| Goodoil Seen in credits | production | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via Campaign Brief |
| Rumble Seen in credits | audio | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via Campaign Brief |
| UM Seen in credits | media | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via Campaign Brief |
| Finch Seen in credits | production | 31 May 2019 | 31 May 2019 | 1 | Knock-on Effect via Campaign Brief |
| Nakatomi Seen in credits | post-production | 31 May 2019 | 31 May 2019 | 1 | Knock-on Effect via Campaign Brief |
Also credited People named once in Transport for NSW campaign credits
Boyd Hicklin (Executive Creative Director, Gemba, Campaign Brief) · Nathan Davoli (Senior Creative, Gemba, Campaign Brief) · Luke Coulson (Producer, Gemba, Campaign Brief) · Zoe Hartas (Senior Account Manager, Gemba, Campaign Brief) · Pat Davis (Senior Marketing Consultant, Gemba, Campaign Brief) · Keegan Richmond (Account Executive, Gemba, Campaign Brief) · Kyra Bartley (Director, Finch, Campaign Brief) · Corey Esse (Executive Producer, Finch, Campaign Brief) · Helen Morahan (Producer, Finch, Campaign Brief) · Anna Howard (DOP, Finch, Campaign Brief) · Jordan Swioklo (Editor, Nakatomi, Campaign Brief) · Alex Derwin (Chief Creative Officer, BMF, Campaign Brief) · Stephanie Allen (Creative Team, BMF, Campaign Brief) · Bob Broadfoot (Creative Team, BMF, Campaign Brief) · Roy Leibowitz (Creative Team, BMF, Campaign Brief) · Chris Wilson (Creative Team, BMF, Campaign Brief) · Millicent Malcolm (Creative Team, BMF, Campaign Brief) · Dave Lidster (Creative Team, BMF, Campaign Brief) · Lincoln Grice (Head of Art & Design, BMF, Campaign Brief) · Gabriel Mangulabnan (Designer, BMF, Campaign Brief) · Christina Aventi (Chief Strategy Officer, BMF, Campaign Brief) · Ali Tilling (Head of Planning, BMF, Campaign Brief) · Anna Lawrenson (Account Director, BMF, Campaign Brief) · Ryan Tyson (Senior Account Manager, BMF, Campaign Brief) · Anja Cherry (Account Manager, BMF, Campaign Brief) · Jenny Lee-Archer (Head of TV, BMF, Campaign Brief) · Fiona McGee (Director, Emma Friend, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Shelley Farthing Dawe (DOP, Rumble, Campaign Brief) · Simone Plaza (Integrated Producer, Rumble, Campaign Brief) · Yolande Francis (Digital Producer, Rumble, Campaign Brief) · Clare Yardley (Creative Services Director, Rumble, Campaign Brief) · Peter Stewart (Group Director, UM, Campaign Brief) · Andy Clift (Sr Client Director, UM, Campaign Brief) · Mel Haggerty (Client Director, UM, Campaign Brief) · Cam Roberts (Strategy Director, UM, Campaign Brief) · Dan Cremona (Planning Manager, UM, Campaign Brief) · Paul Ibsen (Director, Marketing & Sponsorship, Transport for NSW, Campaign Brief) · John Weir (Creative Director, Gemba, Campaign Brief) · Ally Kirkwood (Creative Producer, Gemba, Campaign Brief) · Hugh Rogan (Senior Account Director, Gemba, Campaign Brief) · Brandon Stobbs (Senior Marketing Consultant, Gemba, Campaign Brief) · Patrick Sidoti (Director, Chisel Productions, Campaign Brief) · Isabelle Seeto (Executive Producer, Chisel Productions, Campaign Brief) · Pippa Martino (Production Manager, Chisel Productions, Campaign Brief) · Peter Danks (Director of Photography, Chisel Productions, Campaign Brief) · Benjamin Bowles (Editor, Chisel Productions, Campaign Brief) · Alexandra Longbottom (Head of Creative & Production, Gemba, Campaign Brief) · Ross Gonsalves (Senior Account Director, Gemba, Campaign Brief) · Branden Stobbs (Senior Marketing Consultant, Gemba, Campaign Brief) · Nicholas Snelling (Director, Gemba, Campaign Brief) · David Guest (Director of Photography, Gemba, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Aug 2026 | 2 Aug 2026 | appointment | alt/shift/ | confirmed | via Campaign Brief | ||||
| 1 Oct 2025 | 1 Oct 2025 | appointment | creative | Droga5 ANZ | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Paul Ibsen | Director, Marketing & Sponsorship | 24 June 2022 | 24 June 2022 |
