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Agencies › alt/shift/

alt/shift/

alt/shift/ is a social agency. AccountMoves records 14 account wins, 0 losses and 0 retentions, and 14 current clients including Air New Zealand, Deliveroo, El Jannah, Intrepid Travel, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: social

Leadership: Elly Hewitt (National Managing Director), Katie Raleigh (Managing Director), Sam Vassos (Managing Director) · 4 people recorded in total

Career W-L14-0
Retained0
Net $m+0.0
Clients14
2026 rank5

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20264000.00.00.05
20251000.00.00.0177
20241000.00.00.0139
20223000.00.00.013
20211000.00.00.0102
20201000.00.00.091
20191000.00.00.089
20182000.00.00.024
Career14000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Air New ZealandPR16 May 20224.4
DeliverooPR11 Feb 20206.7
El Jannahsocial3 May 20260.5
Intrepid TravelPR6 Jan 20251.8
MazdaPR25 Mar 20188.6
Mondelēz InternationalPR7 Sept 20224.1
New South Wales Transportunspecified3 Aug 20260.2
OMODA JAECOOPR23 June 20260.3
OfficeworksPR13 Sept 20215.1
QVBPR18 Sept 20197.1
Samsonite AustraliaPR10 Apr 20188.5
Tinder AustraliaPR23 May 20242.4
Transport for NSWunspecified2 Aug 20260.2
carsalesPR16 Mar 20224.6

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.8 per quote (league)

AGENCY SAYS Vassos said alt/shift/ was thrilled to take on OMODA JAECOO.
thrilled
Sam Vassos on OMODA JAECOO · the move · via Campaign Brief, 23 June 2026 · paraphrased
AGENCY SAYS Raleigh said alt/shift/ was pleased to take on El Jannah, and talked up the brand's standing and stressed the fit between the two teams.
iconicperfect fit
Katie Raleigh on El Jannah · the move · via Campaign Brief, 3 May 2026 · paraphrased
WHY THEY WON Issa credited alt/shift/ with a clear grasp of the customer and category, a close cultural match and a collaborative way of working.
audience understandingcultural fitpartnership
Adam Issa on El Jannah · the move · via Mediaweek, 3 May 2026 · paraphrased
WHY THEY WON Ho pointed to the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing alt/shift/.
creativitypartnershipaudience understandingdelightedheritageiconic
Anthony Ho on Mondelēz International · the move · via Campaign Brief, 7 Sept 2022 · paraphrased
AGENCY SAYS Hewitt said alt/shift/ was eager to take on Mondelēz International, and talked up the brand's standing.
can't waiticonic
Elly Hewitt on Mondelēz International · the move · via Campaign Brief, 7 Sept 2022 · paraphrased
AGENCY SAYS Crawford said alt/shift/ was delighted to take on QVB, and talked up the brand's standing.
delightedrich heritage
Andie Crawford on QVB · the move · via Campaign Brief, 18 Sept 2019 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
20 Aug 2021Transport Accident Commission SEEN IN CREDITSPRband togetherCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
3 Aug 2026New South Wales TransportWon
2 Aug 2026Transport for NSWWon
23 June 2026OMODA JAECOOPRWon
3 May 2026El JannahsocialWon
6 Jan 2025Intrepid TravelPRWon
23 May 2024Tinder AustraliaPRWon
7 Sept 2022Mondelēz InternationalPRWon
16 May 2022Air New ZealandPRWon
16 Mar 2022carsalesPRWon
13 Sept 2021OfficeworksPRWon
11 Feb 2020DeliverooPRWon
18 Sept 2019QVBPRWon
10 Apr 2018Samsonite AustraliaPRWon
25 Mar 2018MazdaPRWon