El Jannah appoints alt/shift/ for social
El Jannah appoints alt/shift/ for social. Reported on 3 May 2026 (confirmed), sources: Campaign Brief, B&T.
Brand: El Jannah · Discipline: social · Type: appointment · Confidence: confirmed
Marketing lead at the time: Adam Issa
Est. billingsn/a
Announced3 May 2026
Decided3 May 2026
The field
| Agency | Role | Stage |
|---|---|---|
| alt/shift/ | Winner | Appointed |
Sources Links only
- Campaign Brief, 3 May 20260
- B&T, 4 May 20260
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On the record Paraphrased, with tags
AGENCY SAYS Raleigh said alt/shift/ was pleased to take on El Jannah, and talked up the brand's standing and stressed the fit between the two teams. Katie Raleigh on El Jannah · the move · via Campaign Brief, 3 May 2026 · paraphrased
WHY THEY WON Issa credited alt/shift/ with a clear grasp of the customer and category, a close cultural match and a collaborative way of working. Adam Issa on El Jannah · the move · via Mediaweek, 3 May 2026 · paraphrased