16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Virgin Australia

Virgin Australia

As at 16 Oct 2026, AccountMoves records 3 current agencies for Virgin Australia: PHD (media, since 16 Apr 2019), Special Group (creative, since 9 Nov 2021), Akcelo (social, since 10 June 2026). Agency changes reported since 2016: 1. Last reported move: 10 June 2026. Based on reported moves only, with sources.

Marketing lead: Libby Minogue (Chief Marketing Officer, since 20 Jan 2026) · Total appointments: 3

Roster: PHD (media), Special Group (creative), Akcelo (social) Many specialists

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 10 June 2026 · Marketing lead since: 20 Jan 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Special Group Special GroupConfirmed appointment
creative, 9 Nov 2021 to now · 4 yr 11 mth
Sources: Mumbrella · Campaign Brief
Special Australia Special AustraliaSeen in credits only
creative, credited 20 Jan 2026 · 1 campaign
Latest: Way to go Gary via Campaign Brief
Special GroupConfirmed · 4 yr 11 mth
media
PHD PHDConfirmed appointment
media, 16 Apr 2019 to now · 7 yr 6 mth
Sources: Mumbrella · B&T
PHDConfirmed · 7 yr 6 mth
social
Akcelo AkceloConfirmed appointment
social, 10 June 2026 to now · 4 mth
Sources: Campaign Brief · B&T
AkceloConfirmed · 4 mth
PR
alt altSeen in credits only
PR, credited 1 Apr 2019 · 1 campaign
Latest: Virgin Fly Foods via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecial GroupCurrent9 Nov 2021Now4.90
mediaPHDCurrent16 Apr 2019Now7.50
socialAkceloCurrent10 June 2026Now0.40

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
16 Apr 2019media: Dentsu to PHDMumbrella · B&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Virgin Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Australia Seen in creditscreative20 Jan 202620 Jan 20261Way to go Gary via Campaign Brief
Carve Seen in creditspost-production20 Jan 202620 Jan 20261Way to go Gary via Campaign Brief
alt Seen in creditsPR1 Apr 20191 Apr 20191Virgin Fly Foods via Campaign Brief

Also credited People named once in Virgin Australia campaign credits

Emma King (General Manager Member Engagement, Virgin Australia, Campaign Brief) · Rebecca Baart (General Manager, Member Growth & Engagement, Virgin Australia, Campaign Brief) · Matthew Ongarello (Group Head of PR & Brand, Virgin Australia, Campaign Brief) · Erina Chapman (Senior Manager, Group Brand, Virgin Australia, Campaign Brief) · Jacinda Alderson Tutty (Brand Marketing Manager, Virgin Australia, Campaign Brief) · Toni Hamilton (Brand Marketing Manager, Virgin Australia, Campaign Brief) · Angela Grant (Head of Airline Brand & Tactical Marketing, Virgin Australia, Campaign Brief) · Josh Iselin (Group Paid Media Manager, Virgin Australia, Campaign Brief) · Yamini Sukhwani (Performance Marketing Specialist, Virgin Australia, Campaign Brief) · Simone Woollard (Senior Designer, Virgin Australia, Campaign Brief) · Vanessa Liebmann (Consumer Public Relations Manager, Virgin Australia, Campaign Brief) · Julian Schreiber (Partners/CCO, Special Australia, Campaign Brief) · Tom Martin (Partners/CCO, Special Australia, Campaign Brief) · Dave Hartmann (Partner/CSO, Special Australia, Campaign Brief) · Tori Lopez (Managing Director, Special Australia, Campaign Brief) · James Sexton (Creative Director/Creative, Special Australia, Campaign Brief) · Harry Neville-Towle (Creative Director/Creative, Special Australia, Campaign Brief) · Noah Regan (Creative, Special Australia, Campaign Brief) · Abbie Dubin-Rhodin (Senior Strategy Director, Special Australia, Campaign Brief) · James Llewelyn-Davies (Team Lead, Special Australia, Campaign Brief) · Jonno Andrews (Senior Business Director, Special Australia, Campaign Brief) · Alice Bishop (Business Manager, Special Australia, Campaign Brief) · Tash Johnson (Head of National Production, Special Australia, Campaign Brief) · Nick Lilley (Head of Stills Production, Special Australia, Campaign Brief) · Alyce Guy (Senior Producer, Special Australia, Campaign Brief) · Adam Shear (Head of Design, Special Australia, Campaign Brief) · Kristie White (Creative Services Manager, Campaign Brief) · Adam Gunser (Director, Good Oil, Campaign Brief) · Sam Chiplin (DOP, Good Oil, Campaign Brief) · Sam Long (Executive Producers, Good Oil, Campaign Brief) · Juliet Bishop (Executive Producers, Good Oil, Campaign Brief) · Chana Mclallen (Producer, Good Oil, Campaign Brief) · Daniel Bradford-Fry (Executive Producer, Campaign Brief) · Maya Kilic (Post Producer, Campaign Brief) · Christopher Tovo (Photographer, Rumble Studios, Campaign Brief) · Shaun Heppie (DOP, Rumble Studios, Campaign Brief) · Lucy Whirledge (Social Shoot Producer, Rumble Studios, Campaign Brief) · Josh Groom (Offline Editor, Rumble Studios, Campaign Brief) · Emily Willis (Post Producer, Carve, Campaign Brief) · Jeremy Hooper (Business Director, Carve, Campaign Brief) · Lauren Montgomery (Planning Director, Carve, Campaign Brief) · Isabella O’Halloran (Planning Manager, Carve, Campaign Brief) · Georgina Burnett (Senior Research Manager, Carve, Campaign Brief) · Lillian Zrim (Head of Research, Carve, Campaign Brief) · Diego Kendrick (Media Implementation Group Director, Carve, Campaign Brief) · Ronni Griffiths (Media Implementation Account Manager, Carve, Campaign Brief) · Erin Hudson (Group Business Director, Carve, Campaign Brief) · Sarah Lynch (Media Implementation Account Manager, Carve, Campaign Brief) · Nathan Pucariello (Media Implementation Senior Account Manager, Carve, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 June 202610 June 2026appointmentsocialAkceloconfirmedvia Campaign Briefvia B&T
9 Nov 20219 Nov 2021appointmentcreativeSpecial Groupconfirmedvia Mumbrellavia Campaign Brief
16 Apr 201916 Apr 2019appointmentmediaDentsuPHDconfirmedvia Mumbrellavia B&T

Marketing leaders

PersonTitleFromTo
Libby MinogueChief Marketing Officer20 Jan 2026Now
Matthew OngarelloGroup Head of PR & Brand20 Jan 2026Now
Erina ChapmanSenior Manager, Group Brand20 Jan 2026Now
Jacinda Alderson TuttyBrand Marketing Manager20 Jan 2026Now
Toni HamiltonBrand Marketing Manager20 Jan 2026Now
Angela GrantHead of Airline Brand & Tactical Marketing20 Jan 2026Now
Yamini SukhwaniPerformance Marketing Specialist20 Jan 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Hepburn said Akcelo was excited to take on Virgin Australia. Aden Hepburn · the move · via Campaign Brief, 10 June 2026 · paraphrased
WHY THEY WON Minogue credited Akcelo with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Libby Minogue · the move · via Campaign Brief, 10 June 2026 · paraphrased