ABN Group appoints Howatson+Company for creative
ABN Group appoints Howatson+Company for creative. Reported on 24 Nov 2025 (confirmed), sources: Campaign Brief, B&T.
Brand: ABN Group · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Astrid Kelaher
Est. billingsn/a
Announced24 Nov 2025
Decided24 Nov 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Howatson+Company | Winner | Appointed |
Sources Links only
- Campaign Brief, 24 Nov 20250
- B&T, 25 Nov 20250
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On the record Paraphrased, with tags
WHY THEY WON Kelaher credited Howatson+Company with a close cultural match, sharp strategic thinking and a clear grasp of the customer and category. Astrid Kelaher on ABN Group · the move · via Campaign Brief, 24 Nov 2025 · paraphrased