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Moves › The Magnum Ice Cream Company › media 2025

The Magnum Ice Cream Company appoints Publicis for media

The Magnum Ice Cream Company appoints Publicis for media. Reported on 18 Dec 2025 (reported), sources: B&T.

Brand: The Magnum Ice Cream Company · Discipline: media · Type: appointment · Confidence: reported

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced18 Dec 2025
Decided18 Dec 2025

The field

AgencyRoleStage
PublicisWinnerAppointed

Sources Links only

  • B&T, 18 Dec 20250

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On the record Paraphrased, with tags

WHY THEY WON Barraux said Publicis stood out for its data and technology capability, a record of commercial results and value for money.
data and technologyeffectivenessvaluejourneystep change
Julien Barraux on The Magnum Ice Cream Company · the move · via B&T, 18 Dec 2025 · paraphrased