AGL retains UM for media
AGL retains UM for media. Reported on 2 July 2026 (confirmed), sources: Campaign Brief.
Brand: AGL · Discipline: media · Type: retention · Confidence: confirmed
Marketing lead at the time: David Bland
Est. billingsn/a
Announced2 July 2026
Decided2 July 2026
The field
| Agency | Role | Stage |
|---|---|---|
| UM | Incumbent | Retained |
Sources Links only
- Campaign Brief, 2 July 20260
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On the record Paraphrased, with tags
WHY THEY WON Bland credited UM with a collaborative way of working, a close cultural match and a record of commercial results. David Bland on AGL · the move · via Campaign Brief, 2 July 2026 · paraphrased