MYOB appoints iProspect for media
MYOB appoints iProspect for media. Reported on 1 Oct 2024 (confirmed), sources: Mediaweek, B&T.
Brand: MYOB · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Dean Chadwick
Est. billingsn/a
Announced1 Oct 2024
Decided1 Oct 2024
The field
| Agency | Role | Stage |
|---|---|---|
| iProspect | Winner | Appointed |
Sources Links only
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On the record Paraphrased, with tags
AGENCY SAYS Gomez said iProspect was pleased to take on MYOB. Marcelle Gomez on MYOB · the move · via B&T, 1 Oct 2024 · paraphrased
WHY THEY WON Chadwick credited iProspect with a collaborative way of working, its data and technology capability and a clear grasp of the customer and category. Dean Chadwick on MYOB · the move · via B&T, 1 Oct 2024 · paraphrased