Humm Group appoints Enigma
Humm Group appoints Enigma. Reported on 2 June 2025 (confirmed), sources: Mediaweek, B&T, Campaign Brief.
Brand: Humm Group · Discipline: · Type: appointment · Confidence: confirmed
Marketing lead at the time: Chiara Bianciardi
Est. billingsn/a
Announced2 June 2025
Decided2 June 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Enigma | Winner | Appointed |
Sources Links only
- Mediaweek, 2 June 20250
- B&T, 2 June 20250
- Campaign Brief, 3 June 20250
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On the record Paraphrased, with tags
WHY THEY WON Bianciardi credited Enigma with sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. Chiara Bianciardi on Humm Group · the move · via Mediaweek, 2 June 2025 · paraphrased
WHY THEY WON Bianciardi credited Enigma with sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. Chiara Bianciardi on Humm Group · the move · via B&T, 2 June 2025 · paraphrased
AGENCY SAYS Ladmore said Enigma was excited to take on Fintech Company Humm Group, and flagged big plans for the next phase. Justin Ladmore on Humm Group · the move · via B&T, 2 June 2025 · paraphrased