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Moves › JOUST › null 2019

JOUST appoints Affinity

JOUST appoints Affinity. Reported on 12 Nov 2019 (confirmed), sources: Mumbrella, Campaign Brief.

Brand: JOUST · Discipline: · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced12 Nov 2019
Decided12 Nov 2019

The field

AgencyRoleStage
AffinityWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Hammerschmidt credited Affinity with a record of commercial results, a clear grasp of the customer and category and sharp strategic thinking.
effectivenessaudience understandingstrategic thinkingjourney
Carl Hammerschmidt on JOUST · the move · via Campaign Brief, 13 Nov 2019 · paraphrased
AGENCY SAYS Brown said Affinity was thrilled to take on JOUST, and talked up the brand's standing.
excitedhousehold namethrilled
Luke Brown on JOUST · the move · via Campaign Brief, 13 Nov 2019 · paraphrased