Bendon Lingerie appoints Mango for PR
Bendon Lingerie appoints Mango for PR. Reported on 9 Dec 2021 (confirmed), sources: Campaign Brief, LBB, B&T.
Brand: Bendon Lingerie · Discipline: PR · Type: appointment · Confidence: confirmed
Marketing lead at the time: Sonya Wilkinson
Est. billingsn/a
Announced9 Dec 2021
Decided9 Dec 2021
The field
| Agency | Role | Stage |
|---|---|---|
| Mango | Winner | Appointed |
Sources Links only
- Campaign Brief, 9 Dec 20210
- LBB, 10 Dec 20210
- B&T, 10 Dec 20210
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On the record Paraphrased, with tags
WHY THEY WON Wilkinson pointed to sharp strategic thinking, the strength of its creative ideas and a close cultural match as the reasons for choosing Mango. Sonya Wilkinson on Bendon Lingerie · the move · via Campaign Brief, 9 Dec 2021 · paraphrased
AGENCY SAYS Brown said Mango was pleased to take on Bendon Lingerie, and talked up the brand's standing. Sean Brown on Bendon Lingerie · the move · via Campaign Brief, 9 Dec 2021 · paraphrased
