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Moves › TRESemmé › creative 2023

TRESemmé appoints Emotive for creative

TRESemmé appoints Emotive for creative. Reported on 24 Jan 2023 (confirmed), sources: Campaign Brief.

Brand: TRESemmé · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: John McKeon

Est. billingsn/a
Announced24 Jan 2023
Decided24 Jan 2023

The field

AgencyRoleStage
EmotiveWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON McKeon said Emotive stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas.
strategic thinkingaudience understandingcreativitythrilled
John McKeon on TRESemmé · the move · via Campaign Brief, 24 Jan 2023 · paraphrased
AGENCY SAYS Hogg said Emotive was excited to take on TRESemmé, and talked up the brand's standing.
excitediconic brandmeaningful
Michael Hogg on TRESemmé · the move · via Campaign Brief, 24 Jan 2023 · paraphrased