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Moves › Unilever › null 2023

Unilever appoints Emotive

Unilever appoints Emotive. Reported on 24 Jan 2023 (confirmed), sources: Mediaweek.

Brand: Unilever · Discipline: · Type: appointment · Confidence: confirmed

Marketing lead at the time: Alysha Arciuli

Est. billingsn/a
Announced24 Jan 2023
Decided24 Jan 2023

The field

AgencyRoleStage
EmotiveWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON McKeon said Emotive stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas.
strategic thinkingaudience understandingcreativitythrilled
John McKeon on Unilever · the move · via Mediaweek, 24 Jan 2023 · paraphrased
AGENCY SAYS Hogg said Emotive was excited to take on Unilever, and talked up the brand's standing.
excitediconic brandmeaningful
Michael Hogg on Unilever · the move · via Mediaweek, 24 Jan 2023 · paraphrased