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Moves › BCF › creative 2023

BCF appoints 72andSunny for creative

BCF appoints 72andSunny for creative. Reported on 12 Sept 2023 (confirmed), sources: Campaign Brief.

Brand: BCF · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Ben McConnell

Est. billingsn/a
Announced12 Sept 2023
Decided12 Sept 2023

The field

AgencyRoleStage
72andSunnyWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Boyden credited 72andSunny with the quality of its people, sharp strategic thinking and the strength of its creative ideas.
peoplestrategic thinkingcreativity
Nick Boyden on BCF · the move · via Campaign Brief, 12 Sept 2023 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on BCF, and talked up the brand's standing.
iconicrich heritage
Ross Berthinussen on BCF · the move · via Campaign Brief, 12 Sept 2023 · paraphrased