CareSuper moves media account from Initiative to Involved Media
CareSuper moves media account from Initiative to Involved Media. Reported on 18 Mar 2025 (confirmed), sources: Mediaweek.
Brand: CareSuper · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Sid Srinivasan
Est. billingsn/a
Announced18 Mar 2025
Decided18 Mar 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Incumbent | Lost |
| Involved Media | Winner | Appointed |
Sources Links only
- Mediaweek, 18 Mar 20250
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On the record Paraphrased, with tags
WHY THEY WON Srinivasan pointed to a record of commercial results, the quality of its people and a collaborative way of working as the reasons for choosing Involved Media. Sid Srinivasan on CareSuper · the move · via Mediaweek, 18 Mar 2025 · paraphrased