Qualtrics appoints ROI.DNA for media
Qualtrics appoints ROI.DNA for media. Reported on 26 Sept 2025 (confirmed), sources: B&T.
Brand: Qualtrics · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced26 Sept 2025
Decided26 Sept 2025
The field
| Agency | Role | Stage |
|---|---|---|
| ROI.DNA | Winner | Appointed |
Sources Links only
- B&T, 26 Sept 20250
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On the record Paraphrased, with tags
WHY THEY WON Warrener pointed to a clear grasp of the customer and category, a record of commercial results and the quality of its people as the reasons for choosing ROI.DNA. Gavin Warrener on Qualtrics · the move · via B&T, 26 Sept 2025 · paraphrased
AGENCY SAYS DeHaan said ROI.DNA was pleased to take on Qualtrics, and flagged big plans for the next phase. Brian DeHaan on Qualtrics · the move · via B&T, 26 Sept 2025 · paraphrased
