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Agencies › Apparent

Apparent

Apparent is a creative agency. AccountMoves records 5 account wins, 0 losses and 0 retentions, and 5 current clients including Active Super, Kinatico, Sydney Symphony Orchestra, Volkswagen Australia, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: John Halpin (Head of Strategy and Media), Phil Smith (Chief Executive Officer), Suzy Smiley (Managing Director), Hamish Stewart (Chief Creative and Experience Officer), Michelle Turchini (Executive Creative Director), Jackson Long (Creative Director), Mikaelee Miller (Design Director), Matt Olanda (Client Service Director), Caroline Hutton (Group Business Director), Fraser Cotterill (Account Director), Josh Fardell (Strategy Director), Simon Pugh (Chief Media Officer) · 15 people recorded in total

Career W-L5-0
Retained0
Net $m+0.0
Clients5
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20251000.00.00.082
20242000.00.00.018
20212000.00.00.09
Career5000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Active Supermedia2 Nov 20215.0
Kinaticounspecified30 June 20251.3
Sydney Symphony Orchestramedia21 Oct 20215.0
Volkswagen Australiadigital26 Nov 20241.9
Volkswagen Groupdigital27 Nov 20241.9

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Walker credited Apparent with sharp strategic thinking, a record of commercial results and the quality of its people.
strategic thinkingeffectivenesspeopleambitious
Chantal Walker on Active Super · the move · via B&T, 2 Nov 2021 · paraphrased
AGENCY SAYS Halpin said Apparent was delighted to take on Active Super, and talked up the brand's standing.
delightedexcitedhousehold name
John Halpin on Active Super · the move · via B&T, 2 Nov 2021 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
24 Feb 2026Optus SEEN IN CREDITScreativePride blooms from YesMediaweek
15 July 2026Audi Australia SEEN IN CREDITScreativeMediaweek
17 Feb 2026Kinatico SEEN IN CREDITScreativeB&T
22 May 2025The Westerman Jilya Institute for Indigenous Mental Health SEEN IN CREDITScreativeChange DirectionMediaweek
7 Feb 2022Women for Election & UN Women Australia SEEN IN CREDITSdigitalCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
30 June 2025KinaticoWon
27 Nov 2024Volkswagen GroupdigitalWon
26 Nov 2024Volkswagen AustraliadigitalWon
2 Nov 2021Active SupermediaWon
21 Oct 2021Sydney Symphony OrchestramediaWon