Optus
As at 16 Oct 2026, AccountMoves records 2 current agencies for Optus: Accenture Song (media, since 3 June 2025), Momentum (promotional, since 2 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 2 Aug 2026. Based on reported moves only, with sources.
Marketing lead: Lauren Dawber (Executive General Manager, Marketing, since 3 June 2025) · Total appointments: 2
Roster: Accenture Song (media), Momentum (promotional) Small roster
Last review on record: 2 Aug 2026 · Marketing lead since: 3 June 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 27 July 2020 · 1 campaign
Latest: It Starts With Yes via Campaign BriefEmotive EmotiveSeen in credits only
creative, credited 15 Dec 2021 to 5 Aug 2024 · 4 campaigns
Latest: campaign via Campaign BriefApparent ApparentSeen in credits only
creative, credited 24 Feb 2026 · 3 campaigns
Latest: Pride blooms from Yes via MediaweekDroga5 ANZ Droga5 ANZSeen in credits only
creative, credited 7 Apr 2026 to 30 Aug 2026 · 4 campaigns
Latest: Put down your phone via Campaign Brief
media, credited 2 Apr 2020 to 9 Oct 2024 · 2 campaigns
Latest: campaign via Campaign BriefUM Sydney UM SydneySeen in credits only
media, credited 27 July 2020 · 1 campaign
Latest: It Starts With Yes via Campaign BriefAccenture Song Accenture SongConfirmed appointment
media, 3 June 2025 to now · 1 yr 4 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
promotional, 2 Aug 2026 to now · 2 mth
Sources: Campaign Brief
design, credited 27 July 2020 · 1 campaign
Latest: It Starts With Yes via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Accenture SongCurrent | 3 June 2025 | Now | 1.4 | 0 |
| promotional | MomentumCurrent | 2 Aug 2026 | Now | 0.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Optus since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Optus campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Droga5 ANZ Seen in credits | creative | 7 Apr 2026 | 30 Aug 2026 | 4 | Put down your phone via Campaign Brief |
| Accenture Song Media Seen in credits | media | 7 Apr 2026 | 30 Aug 2026 | 4 | Put down your phone via Campaign Brief |
| 3&7 Seen in credits | production | 30 Aug 2026 | 30 Aug 2026 | 1 | There via Campaign Brief |
| ARC Seen in credits | post-production | 30 Aug 2026 | 30 Aug 2026 | 1 | There via Campaign Brief |
| Revolver Seen in credits | production | 4 Nov 2019 | 8 Apr 2026 | 6 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 16 Feb 2021 | 8 Apr 2026 | 4 | campaign via Campaign Brief |
| Apparent Seen in credits | creative | 24 Feb 2026 | 24 Feb 2026 | 3 | Pride blooms from Yes via Mediaweek |
| Accenture Song Seen in credits | media | 24 Feb 2026 | 24 Feb 2026 | 3 | Pride blooms from Yes via Mediaweek |
| Scoundrel Seen in credits | production | 5 Aug 2024 | 30 Oct 2024 | 7 | campaign via LBB |
| The Machine Room Seen in credits | post-production | 9 Oct 2024 | 30 Oct 2024 | 3 | campaign via B&T |
| Resonance Seen in credits | audio | 2 Oct 2024 | 30 Oct 2024 | 5 | campaign via Campaign Brief |
| UM Seen in credits | media | 2 Apr 2020 | 9 Oct 2024 | 2 | campaign via Campaign Brief |
| Stevie Ray at McGregor Casting Seen in credits | production | 2 Oct 2024 | 3 Oct 2024 | 2 | campaign via Campaign Brief |
| Emotive Seen in credits | creative | 15 Dec 2021 | 5 Aug 2024 | 4 | campaign via Campaign Brief |
| ARC (Recruitment Seen in credits | post-production | 5 Aug 2024 | 5 Aug 2024 | 1 | campaign via LBB |
| Bear Meets Eagle On Fire Seen in credits | production | 16 Feb 2021 | 16 Feb 2021 | 1 | campaign via Campaign Brief |
| Alt.vfx Seen in credits | post-production | 4 Nov 2019 | 16 Feb 2021 | 4 | campaign via Campaign Brief |
| Special Group New Zealand Seen in credits | creative | 27 July 2020 | 27 July 2020 | 1 | It Starts With Yes via Campaign Brief |
| FINCH Seen in credits | production | 27 July 2020 | 27 July 2020 | 1 | It Starts With Yes via Campaign Brief |
| Rumble Seen in credits | design | 27 July 2020 | 27 July 2020 | 1 | It Starts With Yes via Campaign Brief |
| UM Sydney Seen in credits | media | 27 July 2020 | 27 July 2020 | 1 | It Starts With Yes via Campaign Brief |
| Bear Meets Eagle on Fire Seen in credits | production | 4 Nov 2019 | 2 Apr 2020 | 3 | campaign via Campaign Brief |
Also credited People named once in Optus campaign credits
David Hustwit (Director, Brand, Optus, Campaign Brief) · Vanessa Burr (Senior Manager, Brand, Optus, Campaign Brief) · Prue Cope (Senior Marketing Manager, Brand, Optus, Campaign Brief) · Sam McGroder (Associate Director, Meda, Optus, Campaign Brief) · Phil Spurden (Associate Director, Digital Media, Optus, Campaign Brief) · Barbara Humphries (Co-Chief Creative Officers, Droga5 ANZ, Campaign Brief) · Damon Stapleton (Co-Chief Creative Officers, Droga5 ANZ, Campaign Brief) · Kezia Quinn (Principal Director, Droga5 ANZ, Campaign Brief) · Thomas Gledhill (Creative Directors, Droga5 ANZ, Campaign Brief) · Lennie Galloway (Creative Directors, Droga5 ANZ, Campaign Brief) · Ben De Castella (Head of Strategy, Ewan Harvey, Campaign Brief) · Samar Karim (Group Business Director, Ewan Harvey, Campaign Brief) · Harrison Stone (Business Director, Ewan Harvey, Campaign Brief) · Jack Asimus (Business Director, Ewan Harvey, Campaign Brief) · Lily Tootill (Business Manager, Ewan Harvey, Campaign Brief) · Penny Brown (Head of Production, Ewan Harvey, Campaign Brief) · Elliot Liebermann (Senior Producer, Ewan Harvey, Campaign Brief) · Chris Colter (Managing Director, Media Strategy, Accenture Song Media, Campaign Brief) · Commercial Investment (Principal Director, Accenture Song Media, Campaign Brief) · Sarah Moore (Group Business Director, Accenture Song Media, Campaign Brief) · Steve Ayson (Director, 3&7, Campaign Brief) · Allison Lockwood (Executive Producer, 3&7, Campaign Brief) · Germain McMicking (Director of Photography, 3&7, Campaign Brief) · Phoebe Taylor (Editor, ARC, Campaign Brief) · Edel Rafferty (Colourist, ARC, Campaign Brief) · Will Robertson (Social Director/Photographer, Sonar Music, Campaign Brief) · Vaness Burr (Senior Manager, Brand, Optus, Campaign Brief) · Indivar Kumar (Senior Business Manager, Herman Ulberg, Campaign Brief) · Romanca Mundrea (National Head of Production, Herman Ulberg, Campaign Brief) · Kaija Wall (Senior Producer, Herman Ulberg, Campaign Brief) · Andreas Nilsson (Director, Revolver, Campaign Brief) · Michael Richie (Managing Director / Co-owner, Revolver, Campaign Brief) · Caroline Kruck (Executive Producer / Producer, Campaign Brief) · Stefan Duscio (Director of Photography, Campaign Brief) · Alexandre de Franceschi (Editor, The Editors, Campaign Brief) · Andy Stewart (Sound Designer, Sonar Music, Campaign Brief) · Akshay Sardana (Director, Product & Channel Marketing, Optus, Campaign Brief) · Kat Topp (Creative Directors, Campaign Brief) · Paul Sharp (Creative Directors, Campaign Brief) · Andrea Dalton Doran (Client Service Director, Campaign Brief) · Aoife Lehane (Account Director, Campaign Brief) · Vikesh Mistry (Account Director, Campaign Brief) · Gerad Petherbridge (Strategy Director, Campaign Brief) · Hayley-Ritz Pelling (Head of Production, Campaign Brief) · Sophia Del (Lead Producer, Campaign Brief) · Rosie Parker (Senior Producer, Campaign Brief) · Dan Mortensen (Designers, Campaign Brief) · Eunice Nie (Designers, Campaign Brief) · Rebecca Love Williams (Dispatch Manager, Campaign Brief) · Ariel Martin (Director, Scoundrel, Campaign Brief) · Adrian Shapiro (Executive Producer, Scoundrel, Campaign Brief) · Helen Morahan (Producer, Scoundrel, Campaign Brief) · Jo Black (Production Manager, Scoundrel, Campaign Brief) · Danny Ruhlmann (DOP, Scoundrel, Campaign Brief) · Michael Icano (Production Designer, Scoundrel, Campaign Brief) · Matt Stegh (Costume Designer, Scoundrel, Campaign Brief) · Ingvar Kenne (Stills Photographer, Scoundrel, Campaign Brief) · Kani Saib (Post Producer, ARC EDIT, Campaign Brief) · Drew Thompson ASE (Senior Editor, ARC EDIT, Campaign Brief) · Billy Wychgel (Colourist, ARC EDIT, Campaign Brief) · Michael Gie (Executive Producer, Rumble Studios, Campaign Brief) · Irene Kakopieros (Producer, Rumble Studios, Campaign Brief) · Daniel William (Sound Designer, Rumble Studios, Campaign Brief) · Alexandra Sloane (Senior Director Marketing, Enterprise & Business, Optus, Campaign Brief) · Zoé Hartas (Senior Account Director, Optus, Campaign Brief) · Hayley Ritz-Pelling (Head of Production, Optus, Campaign Brief) · Sam Gadsden (Senior Editor, Optus, Campaign Brief) · Daniel Mortensen (Head of Design, Optus, Campaign Brief) · Adam Stevens (Director, Good Oil, Campaign Brief) · Catherine Warner (Line Producer, Good Oil, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Crighton Bone (DOP, Good Oil, Campaign Brief) · Matt Williams (Managing Director, Optus, Campaign Brief) · Adam Burling (Head of Brand, Optus, Campaign Brief) · Tom Hennessey (Marketing Manager, Optus, Campaign Brief) · Rupert Taylor (Creative Directors, Campaign Brief) · Edward Macaulay (Creative Directors, Campaign Brief) · Gemma Atkinson (Senior Producer, Campaign Brief) · Kate Gooden (Executive Producer, Scoundrel, Campaign Brief) · Tessa Simpson (Producer, Scoundrel, Campaign Brief) · Kate Rule (Production Manager, Scoundrel, Campaign Brief) · Miles Pitt (Production Designer, Scoundrel, Campaign Brief) · Brenda Hayward (Costume Designer, Scoundrel, Campaign Brief) · Jo Scott (Senior Editor/Series, ARC EDIT, Campaign Brief) · Laurence Van Camp (Senior Editor/Content, ARC EDIT, Campaign Brief) · Fergus Rotherham (Colourist, ARC EDIT, Campaign Brief) · Michael Ritchie (Managing Director/ EP, Revolver, Campaign Brief) · Pip Smart (Executive Producer, Revolver, Campaign Brief) · Michael Iacono (Production Designer, Revolver, Campaign Brief) · Peter Sciberras (Editor, Revolver, Campaign Brief) · Joseph Perkins (Editorial EP, ARC EDIT, Campaign Brief) · Olivia Carolan (Editorial Producer, ARC EDIT, Campaign Brief) · Tyrone Estephan (Post Producer, Campaign Brief) · Julian Wolkenstein (Photographer, Rumble Studios, Campaign Brief) · Alison Lydiard (Executive Producer, Photoplay Photography, Campaign Brief) · Ross Colebatch (Producer, Photoplay Photography, Campaign Brief) · Bo Juhl (Executive Producer, Sun Creature, Campaign Brief) · Guillaume Dousse (Producer, Sun Creature, Campaign Brief) · Jonas Juhl (Line Producer, Sun Creature, Campaign Brief) · Martin Sand Vallespir (Art Director, Sun Creature, Campaign Brief) · Louis Clichy (Editors, Mourad Elias Seddiki, Campaign Brief) · Léni Marotte (Editors, Mourad Elias Seddiki, Campaign Brief) · Henrik Langergaard Jepsen (Editors, Mourad Elias Seddiki, Campaign Brief) · Bernard Som (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Christoffer Kramme (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Cyrille Chauvin (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Slaven Reese (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Thibaud Petitpas (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Adam Moses (Composer, Rumble Studios, Campaign Brief) · Tone Aston (Sound Designer, Rumble Studios, Campaign Brief) · Kelly Bayer Rosmarin (CEO, Optus, Campaign Brief) · Melissa Hopkins (Head of Marketing, Optus, Campaign Brief) · Michael Sinclair (Creative & Communications Strategy Director, Optus, Campaign Brief) · Danielle Rapley (Brand Associate Director, Optus, Campaign Brief) · Alex Ball (Senior Marketing Lead, Optus, Campaign Brief) · Jen Clarke (Brand Manager, Simone Delaney, Campaign Brief) · Tony Bradbourne (CEO/CCO, Special Group New Zealand, Campaign Brief) · Rory Gallery (Head of Strategy, Michael Redwood, Campaign Brief) · Matt Simpkins (Group Creative Director, Michael Redwood, Campaign Brief) · Hugo Parcell (Group Business Director, Campaign Brief) · Nick O’Donnell (Business Director, Campaign Brief) · Hannah Ross (Business Manager, Campaign Brief) · Christopher Riggert (Director, FINCH, Campaign Brief) · Claire Thompson (Producer, FINCH, Campaign Brief) · Loren Bradley (Executive Producer, FINCH, Campaign Brief) · Jack Hutchings (Editor, FINCH, Campaign Brief) · Ben Eagleton (Colourist, FINCH, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Simon Duggan (Director Of Photography, Revolver, Campaign Brief) · Ben Lawless-Jennings (Sponsorship & Retail Director, Optus, Campaign Brief) · Jodie Archibald (Brand Engagement Manager, Marketing & Sponsorship, Optus, Campaign Brief) · Lucio Ribeiro (Associate Director, Innovation, Optus, Campaign Brief) · Zac Sullivan (Marketing Graduate, Marcin Wierzbicki, Campaign Brief) · Grant McAloon (Creative Director, Emotive, Campaign Brief) · Samantha Jones (Designers, Emotive, Campaign Brief) · Jim McGorty (Brand Activations Director, Emotive, Campaign Brief) · Aly Jolly (Senior Producer, Emotive, Campaign Brief) · Leo Townsend (Filming & Photography, Emotive, Campaign Brief) · Ryan McKinnon (Smart Spaces Marketing, Content Marketing Manager, Optus, Campaign Brief) · Alayna Peters (Smart Spaces Marketing, Associate Director, Optus, Campaign Brief) · Shahida Yosufzai (Smart Spaces Marketing, Associate Director, Optus, Campaign Brief) · Anna-Claire Clendon (Strategy Director, Campaign Brief) · Molly Rugg (Business Director, Campaign Brief) · Andrea Dalton-Doran (Business Director, Campaign Brief) · Robyn Claffey (Account Director, Campaign Brief) · Zane Pearson (Creative Director, Campaign Brief) · James Pash (Creative Director, Campaign Brief) · Rory Pearson (Creative Director, Campaign Brief) · Michael Hollis (Senior Producer, Campaign Brief) · Sophia Delimihalis (Senior Producer, Campaign Brief) · Rhian Mason (Head of Creative Amplification, Campaign Brief) · Ben Keep (Talent Acquisition Director, Campaign Brief) · Lana Taylor (Co-Founder & Sales & Marketing Director, Three Birds Renovations, Campaign Brief) · Bonnie HIndmarsh (Co-Founder & Creative Director, Three Birds Renovations, Campaign Brief) · Erin Cayless (Co-Founder & Operations Director, Three Birds Renovations, Campaign Brief) · Louise Cottrel (Head of Partnerships, Three Birds Renovations, Campaign Brief) · Milly Hall (Marketing & Content Manager, Three Birds Renovations, Campaign Brief) · Paul Powers (Director, Reel Focus Films, Campaign Brief) · Ally Pinnock (Line Producer, Reel Focus Films, Campaign Brief) · Matt Maule (DOP, Reel Focus Films, Campaign Brief) · Ruth Levi (Art Director, Reel Focus Films, Campaign Brief) · Jes Laverick (Editor, Reel Focus Films, Campaign Brief) · Reel Focus Films (Colourist, Reel Focus Films, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Aug 2026 | 2 Aug 2026 | appointment | promotional | Momentum | reported | via Campaign Brief | |||
| 3 June 2025 | 3 June 2025 | appointment | media | Accenture Song | confirmed | via Mumbrellavia Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Melissa Hopkins | CMO | 27 July 2020 | 23 Nov 2023 |
| Danielle Rapley | Brand Associate Director | 27 July 2020 | 27 July 2020 |
| Alex Ball | Senior Marketing Lead | 27 July 2020 | 27 July 2020 |
| Adam Burling | Head of Brand | 15 Dec 2021 | 6 Aug 2024 |
| Jodie Archibald | Brand Engagement Manager, Marketing & Sponsorship | 15 Dec 2021 | 15 Dec 2021 |
| Cam Luby | Head of Marketing | 17 Apr 2023 | 15 Sept 2026 |
| Ryan McKinnon | Smart Spaces Marketing, Content Marketing Manager | 17 Apr 2023 | 17 Apr 2023 |
| Alayna Peters | Smart Spaces Marketing, Associate Director | 17 Apr 2023 | 17 Apr 2023 |
| Shahida Yosufzai | Smart Spaces Marketing, Associate Director | 17 Apr 2023 | 17 Apr 2023 |
| Tom Hennessey | Marketing Manager | 5 Aug 2024 | 6 Aug 2024 |
| David Hustwit | Director, Brand | 2 Oct 2024 | Now |
| Alexandra Sloane | Senior Director Marketing, Enterprise & Business | 2 Oct 2024 | Now |
| Prue Cope | Senior Marketing Manager, Brand | 9 Oct 2024 | Now |
| Akshay Sardana | Director, Product & Channel Marketing | 9 Oct 2024 | Now |
| Lauren Dawber | Executive General Manager, Marketing | 3 June 2025 | Now |
| Felicity Ross | Chief Corporate Affairs and Marketing Officer | 3 June 2025 | Now |
| Vaness Burr | Senior Manager, Brand | 7 Apr 2026 | Now |
| Vanessa Burr | Senior Manager, Brand | 30 Aug 2026 | Now |
