16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Optus

Optus

As at 16 Oct 2026, AccountMoves records 2 current agencies for Optus: Accenture Song (media, since 3 June 2025), Momentum (promotional, since 2 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 2 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Lauren Dawber (Executive General Manager, Marketing, since 3 June 2025) · Total appointments: 2

Roster: Accenture Song (media), Momentum (promotional) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 2 Aug 2026 · Marketing lead since: 3 June 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Special Group New Zealand Special Group New ZealandSeen in credits only
creative, credited 27 July 2020 · 1 campaign
Latest: It Starts With Yes via Campaign Brief
Emotive EmotiveSeen in credits only
creative, credited 15 Dec 2021 to 5 Aug 2024 · 4 campaigns
Latest: campaign via Campaign Brief
Apparent ApparentSeen in credits only
creative, credited 24 Feb 2026 · 3 campaigns
Latest: Pride blooms from Yes via Mediaweek
Droga5 ANZ Droga5 ANZSeen in credits only
creative, credited 7 Apr 2026 to 30 Aug 2026 · 4 campaigns
Latest: Put down your phone via Campaign Brief
Droga5 ANZSeen in credits · 6 mth
media
UM UMSeen in credits only
media, credited 2 Apr 2020 to 9 Oct 2024 · 2 campaigns
Latest: campaign via Campaign Brief
UM Sydney UM SydneySeen in credits only
media, credited 27 July 2020 · 1 campaign
Latest: It Starts With Yes via Campaign Brief
Accenture Song Accenture SongConfirmed appointment
media, 3 June 2025 to now · 1 yr 4 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
Accenture SongConfirmed · 1 yr 4 mth
promotional
Momentum MomentumReported appointment
promotional, 2 Aug 2026 to now · 2 mth
Sources: Campaign Brief
MomentumReported · 2 mth
design
Rumble RumbleSeen in credits only
design, credited 27 July 2020 · 1 campaign
Latest: It Starts With Yes via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaAccenture SongCurrent3 June 2025Now1.40
promotionalMomentumCurrent2 Aug 2026Now0.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Optus since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Optus campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 ANZ Seen in creditscreative7 Apr 202630 Aug 20264Put down your phone via Campaign Brief
Accenture Song Media Seen in creditsmedia7 Apr 202630 Aug 20264Put down your phone via Campaign Brief
3&7 Seen in creditsproduction30 Aug 202630 Aug 20261There via Campaign Brief
ARC Seen in creditspost-production30 Aug 202630 Aug 20261There via Campaign Brief
Revolver Seen in creditsproduction4 Nov 20198 Apr 20266campaign via Campaign Brief
The Editors Seen in creditspost-production16 Feb 20218 Apr 20264campaign via Campaign Brief
Apparent Seen in creditscreative24 Feb 202624 Feb 20263Pride blooms from Yes via Mediaweek
Accenture Song Seen in creditsmedia24 Feb 202624 Feb 20263Pride blooms from Yes via Mediaweek
Scoundrel Seen in creditsproduction5 Aug 202430 Oct 20247campaign via LBB
The Machine Room Seen in creditspost-production9 Oct 202430 Oct 20243campaign via B&T
Resonance Seen in creditsaudio2 Oct 202430 Oct 20245campaign via Campaign Brief
UM Seen in creditsmedia2 Apr 20209 Oct 20242campaign via Campaign Brief
Stevie Ray at McGregor Casting Seen in creditsproduction2 Oct 20243 Oct 20242campaign via Campaign Brief
Emotive Seen in creditscreative15 Dec 20215 Aug 20244campaign via Campaign Brief
ARC (Recruitment Seen in creditspost-production5 Aug 20245 Aug 20241campaign via LBB
Bear Meets Eagle On Fire Seen in creditsproduction16 Feb 202116 Feb 20211campaign via Campaign Brief
Alt.vfx Seen in creditspost-production4 Nov 201916 Feb 20214campaign via Campaign Brief
Special Group New Zealand Seen in creditscreative27 July 202027 July 20201It Starts With Yes via Campaign Brief
FINCH Seen in creditsproduction27 July 202027 July 20201It Starts With Yes via Campaign Brief
Rumble Seen in creditsdesign27 July 202027 July 20201It Starts With Yes via Campaign Brief
UM Sydney Seen in creditsmedia27 July 202027 July 20201It Starts With Yes via Campaign Brief
Bear Meets Eagle on Fire Seen in creditsproduction4 Nov 20192 Apr 20203campaign via Campaign Brief

Also credited People named once in Optus campaign credits

David Hustwit (Director, Brand, Optus, Campaign Brief) · Vanessa Burr (Senior Manager, Brand, Optus, Campaign Brief) · Prue Cope (Senior Marketing Manager, Brand, Optus, Campaign Brief) · Sam McGroder (Associate Director, Meda, Optus, Campaign Brief) · Phil Spurden (Associate Director, Digital Media, Optus, Campaign Brief) · Barbara Humphries (Co-Chief Creative Officers, Droga5 ANZ, Campaign Brief) · Damon Stapleton (Co-Chief Creative Officers, Droga5 ANZ, Campaign Brief) · Kezia Quinn (Principal Director, Droga5 ANZ, Campaign Brief) · Thomas Gledhill (Creative Directors, Droga5 ANZ, Campaign Brief) · Lennie Galloway (Creative Directors, Droga5 ANZ, Campaign Brief) · Ben De Castella (Head of Strategy, Ewan Harvey, Campaign Brief) · Samar Karim (Group Business Director, Ewan Harvey, Campaign Brief) · Harrison Stone (Business Director, Ewan Harvey, Campaign Brief) · Jack Asimus (Business Director, Ewan Harvey, Campaign Brief) · Lily Tootill (Business Manager, Ewan Harvey, Campaign Brief) · Penny Brown (Head of Production, Ewan Harvey, Campaign Brief) · Elliot Liebermann (Senior Producer, Ewan Harvey, Campaign Brief) · Chris Colter (Managing Director, Media Strategy, Accenture Song Media, Campaign Brief) · Commercial Investment (Principal Director, Accenture Song Media, Campaign Brief) · Sarah Moore (Group Business Director, Accenture Song Media, Campaign Brief) · Steve Ayson (Director, 3&7, Campaign Brief) · Allison Lockwood (Executive Producer, 3&7, Campaign Brief) · Germain McMicking (Director of Photography, 3&7, Campaign Brief) · Phoebe Taylor (Editor, ARC, Campaign Brief) · Edel Rafferty (Colourist, ARC, Campaign Brief) · Will Robertson (Social Director/Photographer, Sonar Music, Campaign Brief) · Vaness Burr (Senior Manager, Brand, Optus, Campaign Brief) · Indivar Kumar (Senior Business Manager, Herman Ulberg, Campaign Brief) · Romanca Mundrea (National Head of Production, Herman Ulberg, Campaign Brief) · Kaija Wall (Senior Producer, Herman Ulberg, Campaign Brief) · Andreas Nilsson (Director, Revolver, Campaign Brief) · Michael Richie (Managing Director / Co-owner, Revolver, Campaign Brief) · Caroline Kruck (Executive Producer / Producer, Campaign Brief) · Stefan Duscio (Director of Photography, Campaign Brief) · Alexandre de Franceschi (Editor, The Editors, Campaign Brief) · Andy Stewart (Sound Designer, Sonar Music, Campaign Brief) · Akshay Sardana (Director, Product & Channel Marketing, Optus, Campaign Brief) · Kat Topp (Creative Directors, Campaign Brief) · Paul Sharp (Creative Directors, Campaign Brief) · Andrea Dalton Doran (Client Service Director, Campaign Brief) · Aoife Lehane (Account Director, Campaign Brief) · Vikesh Mistry (Account Director, Campaign Brief) · Gerad Petherbridge (Strategy Director, Campaign Brief) · Hayley-Ritz Pelling (Head of Production, Campaign Brief) · Sophia Del (Lead Producer, Campaign Brief) · Rosie Parker (Senior Producer, Campaign Brief) · Dan Mortensen (Designers, Campaign Brief) · Eunice Nie (Designers, Campaign Brief) · Rebecca Love Williams (Dispatch Manager, Campaign Brief) · Ariel Martin (Director, Scoundrel, Campaign Brief) · Adrian Shapiro (Executive Producer, Scoundrel, Campaign Brief) · Helen Morahan (Producer, Scoundrel, Campaign Brief) · Jo Black (Production Manager, Scoundrel, Campaign Brief) · Danny Ruhlmann (DOP, Scoundrel, Campaign Brief) · Michael Icano (Production Designer, Scoundrel, Campaign Brief) · Matt Stegh (Costume Designer, Scoundrel, Campaign Brief) · Ingvar Kenne (Stills Photographer, Scoundrel, Campaign Brief) · Kani Saib (Post Producer, ARC EDIT, Campaign Brief) · Drew Thompson ASE (Senior Editor, ARC EDIT, Campaign Brief) · Billy Wychgel (Colourist, ARC EDIT, Campaign Brief) · Michael Gie (Executive Producer, Rumble Studios, Campaign Brief) · Irene Kakopieros (Producer, Rumble Studios, Campaign Brief) · Daniel William (Sound Designer, Rumble Studios, Campaign Brief) · Alexandra Sloane (Senior Director Marketing, Enterprise & Business, Optus, Campaign Brief) · Zoé Hartas (Senior Account Director, Optus, Campaign Brief) · Hayley Ritz-Pelling (Head of Production, Optus, Campaign Brief) · Sam Gadsden (Senior Editor, Optus, Campaign Brief) · Daniel Mortensen (Head of Design, Optus, Campaign Brief) · Adam Stevens (Director, Good Oil, Campaign Brief) · Catherine Warner (Line Producer, Good Oil, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Crighton Bone (DOP, Good Oil, Campaign Brief) · Matt Williams (Managing Director, Optus, Campaign Brief) · Adam Burling (Head of Brand, Optus, Campaign Brief) · Tom Hennessey (Marketing Manager, Optus, Campaign Brief) · Rupert Taylor (Creative Directors, Campaign Brief) · Edward Macaulay (Creative Directors, Campaign Brief) · Gemma Atkinson (Senior Producer, Campaign Brief) · Kate Gooden (Executive Producer, Scoundrel, Campaign Brief) · Tessa Simpson (Producer, Scoundrel, Campaign Brief) · Kate Rule (Production Manager, Scoundrel, Campaign Brief) · Miles Pitt (Production Designer, Scoundrel, Campaign Brief) · Brenda Hayward (Costume Designer, Scoundrel, Campaign Brief) · Jo Scott (Senior Editor/Series, ARC EDIT, Campaign Brief) · Laurence Van Camp (Senior Editor/Content, ARC EDIT, Campaign Brief) · Fergus Rotherham (Colourist, ARC EDIT, Campaign Brief) · Michael Ritchie (Managing Director/ EP, Revolver, Campaign Brief) · Pip Smart (Executive Producer, Revolver, Campaign Brief) · Michael Iacono (Production Designer, Revolver, Campaign Brief) · Peter Sciberras (Editor, Revolver, Campaign Brief) · Joseph Perkins (Editorial EP, ARC EDIT, Campaign Brief) · Olivia Carolan (Editorial Producer, ARC EDIT, Campaign Brief) · Tyrone Estephan (Post Producer, Campaign Brief) · Julian Wolkenstein (Photographer, Rumble Studios, Campaign Brief) · Alison Lydiard (Executive Producer, Photoplay Photography, Campaign Brief) · Ross Colebatch (Producer, Photoplay Photography, Campaign Brief) · Bo Juhl (Executive Producer, Sun Creature, Campaign Brief) · Guillaume Dousse (Producer, Sun Creature, Campaign Brief) · Jonas Juhl (Line Producer, Sun Creature, Campaign Brief) · Martin Sand Vallespir (Art Director, Sun Creature, Campaign Brief) · Louis Clichy (Editors, Mourad Elias Seddiki, Campaign Brief) · Léni Marotte (Editors, Mourad Elias Seddiki, Campaign Brief) · Henrik Langergaard Jepsen (Editors, Mourad Elias Seddiki, Campaign Brief) · Bernard Som (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Christoffer Kramme (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Cyrille Chauvin (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Slaven Reese (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Thibaud Petitpas (Character Animators, Mourad Elias Seddiki, Campaign Brief) · Adam Moses (Composer, Rumble Studios, Campaign Brief) · Tone Aston (Sound Designer, Rumble Studios, Campaign Brief) · Kelly Bayer Rosmarin (CEO, Optus, Campaign Brief) · Melissa Hopkins (Head of Marketing, Optus, Campaign Brief) · Michael Sinclair (Creative & Communications Strategy Director, Optus, Campaign Brief) · Danielle Rapley (Brand Associate Director, Optus, Campaign Brief) · Alex Ball (Senior Marketing Lead, Optus, Campaign Brief) · Jen Clarke (Brand Manager, Simone Delaney, Campaign Brief) · Tony Bradbourne (CEO/CCO, Special Group New Zealand, Campaign Brief) · Rory Gallery (Head of Strategy, Michael Redwood, Campaign Brief) · Matt Simpkins (Group Creative Director, Michael Redwood, Campaign Brief) · Hugo Parcell (Group Business Director, Campaign Brief) · Nick O’Donnell (Business Director, Campaign Brief) · Hannah Ross (Business Manager, Campaign Brief) · Christopher Riggert (Director, FINCH, Campaign Brief) · Claire Thompson (Producer, FINCH, Campaign Brief) · Loren Bradley (Executive Producer, FINCH, Campaign Brief) · Jack Hutchings (Editor, FINCH, Campaign Brief) · Ben Eagleton (Colourist, FINCH, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Simon Duggan (Director Of Photography, Revolver, Campaign Brief) · Ben Lawless-Jennings (Sponsorship & Retail Director, Optus, Campaign Brief) · Jodie Archibald (Brand Engagement Manager, Marketing & Sponsorship, Optus, Campaign Brief) · Lucio Ribeiro (Associate Director, Innovation, Optus, Campaign Brief) · Zac Sullivan (Marketing Graduate, Marcin Wierzbicki, Campaign Brief) · Grant McAloon (Creative Director, Emotive, Campaign Brief) · Samantha Jones (Designers, Emotive, Campaign Brief) · Jim McGorty (Brand Activations Director, Emotive, Campaign Brief) · Aly Jolly (Senior Producer, Emotive, Campaign Brief) · Leo Townsend (Filming & Photography, Emotive, Campaign Brief) · Ryan McKinnon (Smart Spaces Marketing, Content Marketing Manager, Optus, Campaign Brief) · Alayna Peters (Smart Spaces Marketing, Associate Director, Optus, Campaign Brief) · Shahida Yosufzai (Smart Spaces Marketing, Associate Director, Optus, Campaign Brief) · Anna-Claire Clendon (Strategy Director, Campaign Brief) · Molly Rugg (Business Director, Campaign Brief) · Andrea Dalton-Doran (Business Director, Campaign Brief) · Robyn Claffey (Account Director, Campaign Brief) · Zane Pearson (Creative Director, Campaign Brief) · James Pash (Creative Director, Campaign Brief) · Rory Pearson (Creative Director, Campaign Brief) · Michael Hollis (Senior Producer, Campaign Brief) · Sophia Delimihalis (Senior Producer, Campaign Brief) · Rhian Mason (Head of Creative Amplification, Campaign Brief) · Ben Keep (Talent Acquisition Director, Campaign Brief) · Lana Taylor (Co-Founder & Sales & Marketing Director, Three Birds Renovations, Campaign Brief) · Bonnie HIndmarsh (Co-Founder & Creative Director, Three Birds Renovations, Campaign Brief) · Erin Cayless (Co-Founder & Operations Director, Three Birds Renovations, Campaign Brief) · Louise Cottrel (Head of Partnerships, Three Birds Renovations, Campaign Brief) · Milly Hall (Marketing & Content Manager, Three Birds Renovations, Campaign Brief) · Paul Powers (Director, Reel Focus Films, Campaign Brief) · Ally Pinnock (Line Producer, Reel Focus Films, Campaign Brief) · Matt Maule (DOP, Reel Focus Films, Campaign Brief) · Ruth Levi (Art Director, Reel Focus Films, Campaign Brief) · Jes Laverick (Editor, Reel Focus Films, Campaign Brief) · Reel Focus Films (Colourist, Reel Focus Films, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Aug 20262 Aug 2026appointmentpromotionalMomentumreportedvia Campaign Brief
3 June 20253 June 2025appointmentmediaAccenture Songconfirmedvia Mumbrellavia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Melissa HopkinsCMO27 July 202023 Nov 2023
Danielle RapleyBrand Associate Director27 July 202027 July 2020
Alex BallSenior Marketing Lead27 July 202027 July 2020
Adam BurlingHead of Brand15 Dec 20216 Aug 2024
Jodie ArchibaldBrand Engagement Manager, Marketing & Sponsorship15 Dec 202115 Dec 2021
Cam LubyHead of Marketing17 Apr 202315 Sept 2026
Ryan McKinnonSmart Spaces Marketing, Content Marketing Manager17 Apr 202317 Apr 2023
Alayna PetersSmart Spaces Marketing, Associate Director17 Apr 202317 Apr 2023
Shahida YosufzaiSmart Spaces Marketing, Associate Director17 Apr 202317 Apr 2023
Tom HennesseyMarketing Manager5 Aug 20246 Aug 2024
David HustwitDirector, Brand2 Oct 2024Now
Alexandra SloaneSenior Director Marketing, Enterprise & Business2 Oct 2024Now
Prue CopeSenior Marketing Manager, Brand9 Oct 2024Now
Akshay SardanaDirector, Product & Channel Marketing9 Oct 2024Now
Lauren DawberExecutive General Manager, Marketing3 June 2025Now
Felicity RossChief Corporate Affairs and Marketing Officer3 June 2025Now
Vaness BurrSenior Manager, Brand7 Apr 2026Now
Vanessa BurrSenior Manager, Brand30 Aug 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Dawber said Momentum stood out for a clear grasp of the customer and category, the quality of its people and an integrated, joined-up offering. Lauren Dawber · the move · via Campaign Brief, 2 Aug 2026 · paraphrased
WHY THEY WON Ross credited Accenture Song with the quality of its people, value for money and a collaborative way of working. Felicity Ross · the move · via Campaign Brief, 3 June 2025 · paraphrased
WHY THEY WON Ross pointed to the quality of its people, value for money and a collaborative way of working as the reasons for choosing Accenture Song Media. Felicity Ross · the move · via Mediaweek, 3 June 2025 · paraphrased
AGENCY SAYS Michael said Accenture Song Media was pleased to take on Optus. Matt Michael · the move · via Mediaweek, 3 June 2025 · paraphrased