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Brands › Volkswagen Australia

Volkswagen Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for Volkswagen Australia: Apparent (digital, since 26 Nov 2024). Agency changes reported since 2016: 0. Last reported move: 26 Nov 2024. Based on reported moves only, with sources.

Marketing lead: Ralph Beckmann (General Manager Marketing and Product, since 26 Feb 2024) · Total appointments: 1

Roster: Apparent (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 26 Nov 2024 · Marketing lead since: 26 Feb 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
DDB Group Sydney DDB Group SydneySeen in credits only
creative, credited 23 Nov 2022 · 1 campaign
Latest: Isn via Campaign Brief
Vacant on record
media
PHD PHDSeen in credits only
media, credited 29 June 2021 to 23 Nov 2022 · 2 campaigns
Latest: campaign via Campaign Brief
Vacant on record
digital
Apparent ApparentConfirmed appointment
digital, 26 Nov 2024 to now · 1 yr 11 mth
Sources: Mumbrella
ApparentConfirmed · 1 yr 11 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalApparentCurrent26 Nov 2024Now1.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Volkswagen Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Volkswagen Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
FINCH Seen in creditsproduction24 Sept 202524 Sept 20251campaign via Campaign Brief
ARC Seen in creditspost-production24 Sept 202524 Sept 20251campaign via Campaign Brief
Level 2 Seen in creditsaudio3 July 20253 July 20251Batteries Included via B&T
Revolver Seen in creditsproduction29 June 202126 Feb 20243campaign via Campaign Brief
Rumble Seen in creditsaudio26 Feb 202426 Feb 20242campaign via Campaign Brief
DDB Group Sydney Seen in creditscreative23 Nov 202223 Nov 20221Isn via Campaign Brief
PHD Seen in creditsmedia29 June 202123 Nov 20222campaign via Campaign Brief
The Editors Seen in creditspost-production23 Nov 202223 Nov 20221Isn via Campaign Brief
Beatworm Seen in creditsaudio23 Nov 202223 Nov 20221Isn via Campaign Brief
Jonathan @ Blackbird Seen in creditspost-production29 June 202129 June 20211campaign via Campaign Brief
Tone Aston @ Rumble Seen in creditsaudio29 June 202129 June 20211campaign via Campaign Brief

Also credited People named once in Volkswagen Australia campaign credits

Rowena Kanna (Marketing Communications Manager, Volkswagen Australia, Campaign Brief) · Ben Welsh (Chief Creative Officer, Campaign Brief) · Matt Chandler (Executive Creative Director, Campaign Brief) · Tommy Cehak (Creative Director, Campaign Brief) · Tim Woolford (Creative Director, Campaign Brief) · Tom Lawrence (Copywriter, Campaign Brief) · Sam Raftl (Art Director, Campaign Brief) · Fran Clayton (Chief Strategy Officer, Campaign Brief) · James Davis (Planning Director, Campaign Brief) · Nicole Drabsch (Senior Business Director, Mandy Whatson, Campaign Brief) · Izzy Crohan (Business Manager, Mandy Whatson, Campaign Brief) · Renata Barbosa (Head of Integrated Content, Mandy Whatson, Campaign Brief) · Natalie Greaves (Senior TV Producer, Mandy Whatson, Campaign Brief) · John Wood (Senior Print Producer, Mandy Whatson, Campaign Brief) · Paul Jansen (Senior Designer, Mandy Whatson, Campaign Brief) · Bruce Hunt (Director, Revolver, Campaign Brief) · Michael Ritchie (Executive Producer, Revolver, Campaign Brief) · Pip Smart (Executive Producer, Revolver, Campaign Brief) · Nicole Crozier (Producer, Revolver, Campaign Brief) · Danny Ruhlmann (DOP, Revolver, Campaign Brief) · Philip Horn (Editor, Jonathan @ Blackbird, Campaign Brief) · Fergus Rotherham (Colourist, Jonathan @ Blackbird, Campaign Brief) · Matt Ryan Tobin (Illustrator, Tone Aston @ Rumble, Campaign Brief) · Michal Szaniecki (Managing Director, Volkswagen Australia, B&T) · Ralph Beckmann (General Manager Marketing and Product, Volkswagen Australia, B&T) · Steve Rogers (Director, Revolver, B&T) · Caroline Kruck (Producer, B&T) · Simon Duggan (DOP, B&T) · Jack Hutchings (Editor, Arc Edit, B&T) · Trish Cahill (Colourist, B&T) · Toby Pike (Director, FINCH, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Nov 202426 Nov 2024appointmentdigitalApparentconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Rowena KannaMarketing Communications Manager29 June 202129 June 2021
Ralph BeckmannGeneral Manager Marketing and Product26 Feb 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.