Volkswagen Australia
As at 16 Oct 2026, AccountMoves records 1 current agency for Volkswagen Australia: Apparent (digital, since 26 Nov 2024). Agency changes reported since 2016: 0. Last reported move: 26 Nov 2024. Based on reported moves only, with sources.
Marketing lead: Ralph Beckmann (General Manager Marketing and Product, since 26 Feb 2024) · Total appointments: 1
Roster: Apparent (digital) Small roster
Last review on record: 26 Nov 2024 · Marketing lead since: 26 Feb 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 23 Nov 2022 · 1 campaign
Latest: Isn via Campaign Brief
media, credited 29 June 2021 to 23 Nov 2022 · 2 campaigns
Latest: campaign via Campaign Brief
digital, 26 Nov 2024 to now · 1 yr 11 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | ApparentCurrent | 26 Nov 2024 | Now | 1.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Volkswagen Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Volkswagen Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| FINCH Seen in credits | production | 24 Sept 2025 | 24 Sept 2025 | 1 | campaign via Campaign Brief |
| ARC Seen in credits | post-production | 24 Sept 2025 | 24 Sept 2025 | 1 | campaign via Campaign Brief |
| Level 2 Seen in credits | audio | 3 July 2025 | 3 July 2025 | 1 | Batteries Included via B&T |
| Revolver Seen in credits | production | 29 June 2021 | 26 Feb 2024 | 3 | campaign via Campaign Brief |
| Rumble Seen in credits | audio | 26 Feb 2024 | 26 Feb 2024 | 2 | campaign via Campaign Brief |
| DDB Group Sydney Seen in credits | creative | 23 Nov 2022 | 23 Nov 2022 | 1 | Isn via Campaign Brief |
| PHD Seen in credits | media | 29 June 2021 | 23 Nov 2022 | 2 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 23 Nov 2022 | 23 Nov 2022 | 1 | Isn via Campaign Brief |
| Beatworm Seen in credits | audio | 23 Nov 2022 | 23 Nov 2022 | 1 | Isn via Campaign Brief |
| Jonathan @ Blackbird Seen in credits | post-production | 29 June 2021 | 29 June 2021 | 1 | campaign via Campaign Brief |
| Tone Aston @ Rumble Seen in credits | audio | 29 June 2021 | 29 June 2021 | 1 | campaign via Campaign Brief |
Also credited People named once in Volkswagen Australia campaign credits
Rowena Kanna (Marketing Communications Manager, Volkswagen Australia, Campaign Brief) · Ben Welsh (Chief Creative Officer, Campaign Brief) · Matt Chandler (Executive Creative Director, Campaign Brief) · Tommy Cehak (Creative Director, Campaign Brief) · Tim Woolford (Creative Director, Campaign Brief) · Tom Lawrence (Copywriter, Campaign Brief) · Sam Raftl (Art Director, Campaign Brief) · Fran Clayton (Chief Strategy Officer, Campaign Brief) · James Davis (Planning Director, Campaign Brief) · Nicole Drabsch (Senior Business Director, Mandy Whatson, Campaign Brief) · Izzy Crohan (Business Manager, Mandy Whatson, Campaign Brief) · Renata Barbosa (Head of Integrated Content, Mandy Whatson, Campaign Brief) · Natalie Greaves (Senior TV Producer, Mandy Whatson, Campaign Brief) · John Wood (Senior Print Producer, Mandy Whatson, Campaign Brief) · Paul Jansen (Senior Designer, Mandy Whatson, Campaign Brief) · Bruce Hunt (Director, Revolver, Campaign Brief) · Michael Ritchie (Executive Producer, Revolver, Campaign Brief) · Pip Smart (Executive Producer, Revolver, Campaign Brief) · Nicole Crozier (Producer, Revolver, Campaign Brief) · Danny Ruhlmann (DOP, Revolver, Campaign Brief) · Philip Horn (Editor, Jonathan @ Blackbird, Campaign Brief) · Fergus Rotherham (Colourist, Jonathan @ Blackbird, Campaign Brief) · Matt Ryan Tobin (Illustrator, Tone Aston @ Rumble, Campaign Brief) · Michal Szaniecki (Managing Director, Volkswagen Australia, B&T) · Ralph Beckmann (General Manager Marketing and Product, Volkswagen Australia, B&T) · Steve Rogers (Director, Revolver, B&T) · Caroline Kruck (Producer, B&T) · Simon Duggan (DOP, B&T) · Jack Hutchings (Editor, Arc Edit, B&T) · Trish Cahill (Colourist, B&T) · Toby Pike (Director, FINCH, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 26 Nov 2024 | 26 Nov 2024 | appointment | digital | Apparent | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Rowena Kanna | Marketing Communications Manager | 29 June 2021 | 29 June 2021 |
| Ralph Beckmann | General Manager Marketing and Product | 26 Feb 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
