OMD Australia
OMD Australia is a media agency. AccountMoves records 2 account wins, 0 losses and 0 retentions, and 2 current clients including Beiersdorf, Greencross, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Laura Nice (co-CEO)
Career W-L2-0
Retained0
Net $m+0.0
Clients2
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 80 |
| 2020 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 61 |
| Career | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Beiersdorf | media | 22 Feb 2023 | 3.6 | |
| Greencross | media | 8 Dec 2020 | 5.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Nice said OMD Australia was thrilled to take on Beiersdorf brands'. Laura Nice on Beiersdorf · the move · via Mediaweek, 22 Feb 2023 · paraphrased
WHY THEY WON McDermott said OMD Australia stood out for sharp strategic thinking, a collaborative way of working and a clear grasp of the customer and category. Adriane McDermott on Greencross · the move · via B&T, 8 Dec 2020 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 Sept 2026 | Transport Victoria SEEN IN CREDITS | media | Love the Bus | Campaign Brief |
| 19 Mar 2025 | McDonald’s Australia SEEN IN CREDITS | media | Mediaweek | |
| 22 Apr 2025 | Telstra SEEN IN CREDITS | media | A Put Your Phone On Silent | B&T |
| 7 July 2026 | Mazda SEEN IN CREDITS | media | B&T | |
| 3 Feb 2026 | Simplot Australia SEEN IN CREDITS | media | trans-Tasman | Mediaweek |
| 7 Oct 2020 | TAB SEEN IN CREDITS | media | Make a Date with Play | Campaign Brief |
| 7 Apr 2024 | Bonds Australia SEEN IN CREDITS | media | LBB | |
| 1 Aug 2024 | Qantas SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 22 Feb 2023 | Beiersdorf | media | Won | ||
| 8 Dec 2020 | Greencross | media | Won |