Adriane McDermott
Adriane McDermott is recorded as Chief Marketing Officer at Petbarn (last seen 6 July 2021). AccountMoves logs 2 paraphrased quotes and 2 campaign credits for Adriane McDermott, each linked to its source.
Latest recorded: Chief Marketing Officer, Petbarn (seen 6 July 2021, source)
Roles recorded: 3 · Appointments reported during their roles: 2 · Quotes logged: 2 · Campaign credits: 2
WHY THEY WON McDermott said OMD Australia stood out for sharp strategic thinking, a collaborative way of working and a clear grasp of the customer and category. Adriane McDermott on Greencross · the move · via B&T, 8 Dec 2020 · paraphrased
WHY THEY WON McDermott said Thinkerbell stood out for sharp strategic thinking, the strength of its creative ideas and its data and technology capability. Adriane McDermott on Seafolly · the move · via Campaign Brief, 3 July 2019 · paraphrased
Career Sortable
| First seen | Status | Title | Organisation | Years |
|---|---|---|---|---|
| 3 July 2019 | Left by 8 Dec 2020 (next source) | CMO | Seafolly | 1.4 |
| 8 Dec 2020 | Left by 6 July 2021 (next source) | Chief Marketing and Digital Officer | Greencross | 0.6 |
| 6 July 2021 | Last seen 6 July 2021 | Chief Marketing Officer | Petbarn | 0.0 |
Appointments reported during their roles Brand-level records, not a record of who decided
| Date | Brand | Discipline | Agency | Replaced an incumbent |
|---|---|---|---|---|
| 3 July 2019 | Seafolly | creative | Thinkerbell | No |
| 8 Dec 2020 | Greencross | media | OMD Australia | No |
Connections 3 · named together in one source · All
| With | How | Count | Years | Evidence |
|---|---|---|---|---|
| Sumeena Parimu | Same credit | 2 | 2021 | B&T 6 July 2021 credit #2868 · Campaign Brief 6 July 2021 credit #2870 |
| Laura Nice | Same article | 1 | 2020 | B&T 8 Dec 2020 |
| Margie Reid | Same article | 1 | 2019 | Campaign Brief 3 July 2019 |
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 6 July 2021 | Petbarn | Chief marketing officer | Petbarn | B&T | |
| 6 July 2021 | Petbarn | Life | Chief Marketing Officer | Petbarn | Campaign Brief |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 8 Dec 2020 | Greencross | McDermott said OMD Australia stood out for sharp strategic thinking, a collaborative way of working and a clear grasp of the customer and category. | B&T |
| 3 July 2019 | Seafolly | McDermott said Thinkerbell stood out for sharp strategic thinking, the strength of its creative ideas and its data and technology capability. | Campaign Brief |