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Brands › Greencross

Greencross

As at 16 Oct 2026, AccountMoves records 1 current agency for Greencross: OMD Australia (media, since 8 Dec 2020). Agency changes reported since 2016: 0. Last reported move: 8 Dec 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: OMD Australia (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 8 Dec 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
OMD Australia OMD AustraliaConfirmed appointment
media, 8 Dec 2020 to now · 5 yr 10 mth
Sources: B&T
OMD AustraliaConfirmed · 5 yr 10 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaOMD AustraliaCurrent8 Dec 2020Now5.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Greencross since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
8 Dec 20208 Dec 2020appointmentmediaOMD Australiaconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Adriane McDermottChief Marketing and Digital Officer8 Dec 20206 July 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON McDermott said OMD Australia stood out for sharp strategic thinking, a collaborative way of working and a clear grasp of the customer and category.
strategic thinkingpartnershipaudience understanding
Adriane McDermott · the move · via B&T, 8 Dec 2020 · paraphrased