Coopers
As at 16 Oct 2026, AccountMoves records 2 current agencies for Coopers: The Royals (unspecified, since 25 Aug 2020), Special (creative, since 7 June 2023). Agency changes reported since 2016: 0. Last reported move: 7 June 2023. Based on reported moves only, with sources.
Marketing lead: Jacqueline Whybrow (National Trade Marketing Manager, since 3 Dec 2025) · Total appointments: 2
Roster: The Royals (unspecified), Special (creative) Small roster
Last review on record: 7 June 2023 · Marketing lead since: 3 Dec 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign BriefSpecial SpecialConfirmed appointment
creative, 7 June 2023 to now · 3 yr 4 mth
Sources: B&T · Campaign BriefSunday Gravy Sunday GravySeen in credits only
creative, credited 3 Dec 2025 to 2 Mar 2026 · 4 campaigns
Latest: Reserved for Good Mates via Mediaweek
media, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Briefkwpx kwpxSeen in credits only
media, credited 2 Feb 2025 to 3 Feb 2025 · 2 campaigns
Latest: Forever Original via Campaign BriefAtomic 212° Atomic 212°Seen in credits only
media, credited 3 Dec 2025 to 2 Mar 2026 · 6 campaigns
Latest: Reserved for Good Mates via Mediaweek
digital, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Brief
design, credited 2 Feb 2025 to 3 Feb 2025 · 2 campaigns
Latest: Forever Original via Campaign Brief
unspecified, 25 Aug 2020 to now · 6 yr 2 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | SpecialCurrent | 7 June 2023 | Now | 3.4 | 0 |
| unspecified | The RoyalsCurrent | 25 Aug 2020 | Now | 6.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Coopers since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Coopers campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Sunday Gravy Seen in credits | creative | 3 Dec 2025 | 2 Mar 2026 | 4 | Reserved for Good Mates via Mediaweek |
| MOFA Seen in credits | production | 2 Mar 2026 | 2 Mar 2026 | 2 | campaign via B&T |
| Offline Seen in credits | post-production | 2 Mar 2026 | 2 Mar 2026 | 2 | campaign via B&T |
| Atomic 212° Seen in credits | media | 3 Dec 2025 | 2 Mar 2026 | 6 | Reserved for Good Mates via Mediaweek |
| Special Seen in credits | creative | 2 Feb 2025 | 2 Feb 2026 | 3 | Forever Original via Campaign Brief |
| Level 2 Seen in credits | audio | 2 Feb 2026 | 2 Feb 2026 | 1 | campaign via B&T |
| EXIT Seen in credits | production | 1 Feb 2026 | 1 Feb 2026 | 1 | Forever Original via Campaign Brief |
| Revolver Seen in credits | production | 2 Feb 2025 | 3 Dec 2025 | 4 | Forever Original via Campaign Brief |
| ARC Seen in credits | post-production | 3 Dec 2025 | 3 Dec 2025 | 2 | Reserved for Good Mates via Mediaweek |
| Rumble Studios Seen in credits | design | 2 Feb 2025 | 3 Feb 2025 | 2 | Forever Original via Campaign Brief |
| kwpx Seen in credits | media | 2 Feb 2025 | 3 Feb 2025 | 2 | Forever Original via Campaign Brief |
| The Taboo Group Seen in credits | creative | 24 Apr 2020 | 24 Apr 2020 | 1 | campaign via Campaign Brief |
| Magnetizer & Firme Seen in credits | production | 24 Apr 2020 | 24 Apr 2020 | 1 | campaign via Campaign Brief |
| KDPO Seen in credits | PR | 24 Apr 2020 | 24 Apr 2020 | 1 | campaign via Campaign Brief |
| KWP Seen in credits | media | 24 Apr 2020 | 24 Apr 2020 | 1 | campaign via Campaign Brief |
| Rock Agency Seen in credits | digital | 24 Apr 2020 | 24 Apr 2020 | 1 | campaign via Campaign Brief |
Also credited People named once in Coopers campaign credits
Jessica Douglas (Brand Manager, Coopers, Campaign Brief) · Lucy Noblet (Campaign Manager, Coopers, Campaign Brief) · Aaron Child (Social and Digital Manager, Coopers, Campaign Brief) · Amy March (Trade Activation Manager, Maddi McCarthy, Campaign Brief) · Jacqueline Whybrow (National Trade Marketing Manager, Maddi McCarthy, Campaign Brief) · Hayden Somerville (Director, MOFA, Campaign Brief) · Llew Griffiths (Executive Producer, MOFA, Campaign Brief) · Alex Serafini (DOP, MOFA, Campaign Brief) · Ted Deacey (Colourist, Offline, Campaign Brief) · Maddy Papilion (Planning and Trading Director, Atomic 212, Campaign Brief) · Georgia Rowntree (Planning & Trading Manager, Atomic 212, Campaign Brief) · Jess Douglas (Brand Manager, Coopers, Campaign Brief) · Conor Mercury (Director, EXIT, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Campaign Brief) · Jacquie Riley (Head of Production, Campaign Brief) · Luke Kneller (Producer, Campaign Brief) · Germain McMicking (DOP, Campaign Brief) · James Ashbolt (Editor, Campaign Brief) · Duncan Ashcroft (Category, Insights & Innovation Manager, Coopers, Campaign Brief) · Laura Wiseman (Senior Strategist, Campaign Brief) · Peter Cvetkovski (Creative Directors, Campaign Brief) · Adam Ferrie (Creative Directors, Campaign Brief) · Daniel Jones (Design Director, Christian Duffy, Campaign Brief) · Sophie Simmons (Head of Film and Content, Sarah Ristevski, Campaign Brief) · Nick Lilley (Head of Stills, Sarah Ristevski, Campaign Brief) · Di Williams (Senior Stills Producer, Sarah Ristevski, Campaign Brief) · Marnie Dunn (Business Director, Georgia Newton, Campaign Brief) · Paul Bruty (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / Co-owner, Revolver, Campaign Brief) · Lib Kelly (Producer, Campaign Brief) · Will Robertson (Photography, Campaign Brief) · Anna Pogossova (Photography, Campaign Brief) · Ben Sullivan (Photography, Campaign Brief) · Ryan Achilles Stamatiades (Photography, Campaign Brief) · Luke Crethar (Editor, Glue Society Studios, Campaign Brief) · Rino Darusman (Composer, Rumble Studios, Campaign Brief) · Oliver Whelan (Digital Media Director, KWPX, Campaign Brief) · Kate Moroney (Media Manager, KWPX, Campaign Brief) · Ray Liew (Senior Digital Manager, Atomic 212, B&T) · Tom Martin (CCO/Partners, B&T) · Julian Schreiber (CCO/Partners, B&T) · Sophia Cussell (Copywriter, Bella Plush, B&T) · Sasha Firth (Managing Director, Bella Plush, B&T) · Ollie May (Team Lead, Bella Plush, B&T) · Katherine Muir (Senior Producer, Bella Plush, B&T) · Natalie Morley (General Manager, Atomic 212, B&T) · Sam Bessell (Strategy Director, Atomic 212, B&T) · Georgia Newton (Team Lead, Aleisha Winslow, B&T) · Tamara Young (Business Manager, Aleisha Winslow, B&T) · Sascha Jacobs (Business Manager, Aleisha Winslow, B&T) · Pip Smart (Executive Producers, B&T) · Jasmin Helliar (Executive Producers, B&T) · Nick Jamieson (Executive Creative Director, Campaign Brief) · Matt Heays (Creative Director, Campaign Brief) · Kate Prowse (Group Account Director, Campaign Brief) · Celia McCarthy (Account Director, Campaign Brief) · Tatum Ambler (Senior Strategist, Campaign Brief) · Jacob Moeschinger (Social Media Executive, Campaign Brief) · Matt Devine (Director, Revolver, Campaign Brief) · Serena Paull (Senior Producer, Campaign Brief) · Jeremy Rouse (Director of Photography, Campaign Brief) · Octavia Spartels (Art Director, Campaign Brief) · Winnie O’Neil (Executive Producer, ARC, Campaign Brief) · Dan Kircher (Editor, ARC, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 June 2023 | 7 June 2023 | appointment | creative | Special | confirmed | via B&Tvia Campaign Brief | |||
| 25 Aug 2020 | 25 Aug 2020 | appointment | The Royals | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Cam Pearce | Director of Marketing and Innovation | 25 Aug 2020 | 25 Aug 2020 |
| Kate Dowd | National Marketing Manager | 8 June 2023 | Now |
| Jessica Douglas | Brand Manager | 3 Dec 2025 | Now |
| Jacqueline Whybrow | National Trade Marketing Manager | 3 Dec 2025 | Now |
| Jess Douglas | Brand Manager | 1 Feb 2026 | Now |
