Coopers appoints The Royals
Coopers appoints The Royals. Reported on 25 Aug 2020 (confirmed), sources: Campaign Brief.
Brand: Coopers · Discipline: · Type: appointment · Confidence: confirmed
Marketing lead at the time: Cam Pearce
Est. billingsn/a
Announced25 Aug 2020
Decided25 Aug 2020
The field
| Agency | Role | Stage |
|---|---|---|
| The Royals | Winner | Appointed |
Sources Links only
- Campaign Brief, 25 Aug 20200
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On the record Paraphrased, with tags
WHY THEY WON Pearce welcomed the appointment of The Royals without spelling out a specific reason. Cam Pearce on Coopers · the move · via Campaign Brief, 25 Aug 2020 · paraphrased
AGENCY SAYS Beaumont said The Royals was honoured to take on Coopers, and talked up the brand's standing. Dan Beaumont on Coopers · the move · via Campaign Brief, 25 Aug 2020 · paraphrased