Dan Murphy’s
As at 16 Oct 2026, AccountMoves records 2 current agencies for Dan Murphy’s: Atomic 212° (media, since 13 Oct 2020), Thinkerbell (creative, since 28 July 2026). Agency changes reported since 2016: 0. Last reported move: 28 July 2026. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Atomic 212° (media), Thinkerbell (creative) Small roster
Last review on record: 28 July 2026 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 28 July 2026 to now · 3 mth
Sources: Mediaweek
media, 13 Oct 2020 to now · 6 yr
Sources: B&TCarat Australia Carat AustraliaSeen in credits only
media, credited 27 May 2024 to 7 Nov 2024 · 3 campaigns
Latest: Nobody Beats Dan Murphy via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | ThinkerbellCurrent | 28 July 2026 | Now | 0.2 | 0 |
| media | Atomic 212°Current | 13 Oct 2020 | Now | 6.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Dan Murphy’s since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Dan Murphy’s campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Thinkerbell Seen in credits | creative | 27 May 2024 | 7 Nov 2024 | 3 | Nobody Beats Dan Murphy via Campaign Brief |
| Carat Australia Seen in credits | media | 27 May 2024 | 7 Nov 2024 | 3 | Nobody Beats Dan Murphy via Campaign Brief |
| MOFA Seen in credits | production | 27 May 2024 | 7 Nov 2024 | 3 | Nobody Beats Dan Murphy via Campaign Brief |
| Rumble Seen in credits | audio | 17 June 2024 | 7 Nov 2024 | 2 | campaign via B&T |
| Hart & Co Seen in credits | production | 27 May 2024 | 17 June 2024 | 2 | Nobody Beats Dan Murphy via Campaign Brief |
Also credited People named once in Dan Murphy’s campaign credits
Yianni Warnock (Director, Carat Australia, Campaign Brief) · Charlie Hawks (Stills Photographer, Rumble Studios, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 July 2026 | 28 July 2026 | appointment | creative | Thinkerbell | confirmed | via Mediaweek | |||
| 13 Oct 2020 | 13 Oct 2020 | appointment | media | Atomic 212° | confirmed | via B&T |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.