Darrell Lea
As at 16 Oct 2026, AccountMoves records 3 current agencies for Darrell Lea: Sling & Stone (PR, since 24 Aug 2021), SLIK (creative, since 27 Sept 2022), Atomic 212° (media, since 14 June 2024). Agency changes reported since 2016: 0. Last reported move: 14 June 2024. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 3
Roster: Sling & Stone (PR), SLIK (creative), Atomic 212° (media) Many specialists
Last review on record: 14 June 2024 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
PR, 24 Aug 2021 to now · 5 yr 2 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | SLIKCurrent | 27 Sept 2022 | Now | 4.1 | 0 |
| media | Atomic 212°Current | 14 June 2024 | Now | 2.3 | 0 |
| PR | Sling & StoneCurrent | 24 Aug 2021 | Now | 5.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Darrell Lea since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 June 2024 | 14 June 2024 | appointment | media | Atomic 212° | confirmed | via Mediaweekvia Mumbrella | |||
| 27 Sept 2022 | 27 Sept 2022 | appointment | creative | SLIK | confirmed | via Mumbrellavia B&Tvia Mediaweek | |||
| 24 Aug 2021 | 24 Aug 2021 | appointment | PR | Sling & Stone | confirmed | via Mumbrella |
Marketing leaders
No marketing leaders recorded yet.