Darrell Lea appoints SLIK for creative
Darrell Lea appoints SLIK for creative. Reported on 27 Sept 2022 (confirmed), sources: Mumbrella, B&T, Mediaweek.
Brand: Darrell Lea · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced27 Sept 2022
Decided27 Sept 2022
The field
| Agency | Role | Stage |
|---|---|---|
| SLIK | Winner | Appointed |
Sources Links only
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On the record Paraphrased, with tags
AGENCY SAYS Schieder said SLIK was thrilled to take on Darrell Lea, and talked up the brand's standing and flagged big plans for the next phase. Alex Schieder on Darrell Lea · the move · via B&T, 28 Sept 2022 · paraphrased
WHY THEY WON Campbell welcomed the appointment of SLIK without spelling out a specific reason. Johanna Campbell on Darrell Lea · the move · via Mediaweek, 28 Sept 2022 · paraphrased
