Kraft Heinz
As at 16 Oct 2026, AccountMoves records 2 current agencies for Kraft Heinz: Mediavest (media, since 22 Dec 2016), TBWA (creative, since 9 Dec 2024). Agency changes reported since 2016: 1. Last reported move: 9 Dec 2024. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 6
Last review on record: 9 Dec 2024 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 16 Oct 2017 to 26 May 2020 · 2 yr 7 mth
Sources: B&T · Mumbrella72andSunny 72andSunnyConfirmed appointment
creative, 26 May 2020 to 11 Aug 2020 · 3 mth
Sources: Mumbrella · Campaign BriefREBORN REBORNConfirmed appointment
creative, 11 Aug 2020 to 9 Aug 2022 · 2 yr
Sources: Campaign BriefTBWA\Sydney TBWA\SydneyConfirmed appointment
creative, 9 Aug 2022 to 9 Dec 2024 · 2 yr 4 mth
Sources: Mumbrella · Campaign BriefTBWA TBWAConfirmed appointment
creative, 9 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
media, 22 Dec 2016 to now · 9 yr 10 mth
Sources: B&TSpark Foundry Spark FoundrySeen in credits only
media, credited 10 Sept 2019 · 1 campaign
Latest: campaign via Campaign BriefCarat CaratSeen in credits only
media, credited 2 Aug 2022 to 4 Sept 2024 · 4 campaigns
Latest: campaign via Campaign Brief
PR, credited 4 Sept 2024 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | TBWACurrent | 9 Dec 2024 | Now | 1.9 | 0 |
| creative | TBWA\Sydney | 9 Aug 2022 | 9 Dec 2024 | 2.3 | 0 |
| creative | REBORN | 11 Aug 2020 | 9 Aug 2022 | 2.0 | 0 |
| creative | 72andSunny | 26 May 2020 | 11 Aug 2020 | 0.2 | 0 |
| creative | Cummins&Partners | 16 Oct 2017 | 26 May 2020 | 2.6 | 0 |
| media | MediavestCurrent | 22 Dec 2016 | Now | 9.8 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 9 Aug 2022 | creative: 72andSunny to TBWA\Sydney | Mumbrella · Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Kraft Heinz campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| TBWA\Sydney Seen in credits | creative | 4 Sept 2024 | 4 Sept 2024 | 1 | campaign via Campaign Brief |
| Eleven Seen in credits | PR | 4 Sept 2024 | 4 Sept 2024 | 1 | campaign via Campaign Brief |
| Fonktown Seen in credits | production | 4 Sept 2024 | 4 Sept 2024 | 1 | campaign via Campaign Brief |
| Santi Gómez Portillo Editing – Bolt Seen in credits | production | 4 Sept 2024 | 4 Sept 2024 | 1 | campaign via Campaign Brief |
| Carat Seen in credits | media | 2 Aug 2022 | 4 Sept 2024 | 4 | campaign via Campaign Brief |
| REBORN Seen in credits | creative | 2 Aug 2022 | 5 July 2023 | 3 | campaign via Campaign Brief |
| HUMBLE Seen in credits | production | 5 July 2023 | 5 July 2023 | 1 | Moments Made Easy via Campaign Brief |
| Eric Tom & Bruce Seen in credits | production | 2 Aug 2022 | 2 Aug 2022 | 2 | campaign via Campaign Brief |
| Cummins&Partners Seen in credits | creative | 10 Sept 2019 | 10 Sept 2019 | 1 | campaign via Campaign Brief |
| Hogarth Australia Seen in credits | production | 10 Sept 2019 | 10 Sept 2019 | 1 | campaign via Campaign Brief |
| Production Alley Seen in credits | audio | 10 Sept 2019 | 10 Sept 2019 | 1 | campaign via Campaign Brief |
| Spark Foundry Seen in credits | media | 10 Sept 2019 | 10 Sept 2019 | 1 | campaign via Campaign Brief |
Also credited People named once in Kraft Heinz campaign credits
Jo Woodcroft (Costume designer, Eleven, Campaign Brief) · Pablo Maison (DOP, Fonktown, Campaign Brief) · Shalabh Atray (Chief Marketing Officer, Kraft Heinz, Campaign Brief) · Erin Putt (Brand Manager, Kraft Heinz, Campaign Brief) · Georgie Bugelly (Group Account Director, Cummins&Partners, Campaign Brief) · Juno Forster (Senior Account Manager, Cummins&Partners, Campaign Brief) · Karley Cameron (Executive Producer, Cummins&Partners, Campaign Brief) · Simone Greentree (Producer, Cummins&Partners, Campaign Brief) · Tracy Proposch (Broadcast Producer, Hogarth Australia, Campaign Brief) · Ben Flaxman (Director, Hogarth Australia, Campaign Brief) · Cat Park (Post Producer, Hogarth Australia, Campaign Brief) · David Farnsworth (Editor, Hogarth Australia, Campaign Brief) · Martin Greer (Colourist, Hogarth Australia, Campaign Brief) · Jess Leman (Producer, Production Alley, Campaign Brief) · Victoria Conners (Executive Producer, Eric Tom & Bruce, B&T) · Samantha Haines (Senior Creative Producer, Eric Tom & Bruce, B&T) · Olivia Altavilla (Director, Eric Tom & Bruce, B&T) · Brendan Cherry (DOP, Eric Tom & Bruce, B&T) · John Stokes (Editor, Eric Tom & Bruce, B&T) · Sam McCarthy (Colorist, Eric Tom & Bruce, B&T) · Quynh Nguyen (Senior Brand Manager, KraftHeinz, Campaign Brief) · Emily Anderson (Assistant Brand Manager, KraftHeinz, Campaign Brief) · Duncan Shields (Creative Director, HUMBLE, Campaign Brief) · Brynn Fulcher (Executive Producer, HUMBLE, Campaign Brief) · Dean Friske (Director, HUMBLE, Campaign Brief) · Claudia Vickers (Senior Producer, HUMBLE, Campaign Brief) · Harry Sweeney (Producer, HUMBLE, Campaign Brief) · Sam Phibbs (DOP, HUMBLE, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 Dec 2024 | 9 Dec 2024 | appointment | creative | TBWA | confirmed | via Campaign Brief | |||
| 9 Aug 2022 | 9 Aug 2022 | appointment | creative | 72andSunny | TBWA\Sydney | confirmed | via Mumbrellavia Campaign Brief | ||
| 11 Aug 2020 | 11 Aug 2020 | appointment | creative | REBORN | confirmed | via Campaign Brief | |||
| 26 May 2020 | 26 May 2020 | appointment | creative | 72andSunny | confirmed | via Mumbrellavia Campaign Brief | |||
| 16 Oct 2017 | 16 Oct 2017 | appointment | creative | Cummins&Partners | confirmed | via B&Tvia Mumbrella | |||
| 22 Dec 2016 | 22 Dec 2016 | appointment | media | Mediavest | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Shalabh Atray | Chief Marketing Officer | 10 Sept 2019 | 10 Sept 2019 |
| Erin Putt | Brand Manager | 10 Sept 2019 | 10 Sept 2019 |
| Sachin Rajpal | Head of Marketing – Beverages | 26 May 2020 | 26 May 2020 |
| Rebecca Preston | Chief Marketing Officer | 9 Aug 2022 | 9 Aug 2022 |
| Quynh Nguyen | Senior Brand Manager | 5 July 2023 | 5 July 2023 |
| Emily Anderson | Assistant Brand Manager | 5 July 2023 | 5 July 2023 |
