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Agencies › Cummins&Partners

Cummins&Partners

Cummins&Partners is a creative agency. AccountMoves records 22 account wins, 3 losses and 0 retentions, and 17 current clients including 15-year, CSR Sugar, Cerebral Palsy Alliance & STEPtember, Children's Cancer Foundation, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Tom Ward (Chief Strategy Officer), Paul Murphy (Head of Media), Sean Cummins (Chief Creative Officer), Chris Ellis (Creative Director), Sarah McGregor (Creative Directors), Chay O’Rourke (Senior Art Director), Danielle Etzin (Group Account Director), Sally Kingi (Senior Account Director), Michael Hyde (Head of Brand Strategy), Georgie Bugelly (Group Account Director), Karley Cameron (Head of Broadcast), Hayden Isaacs (Group Account Director) · 60 people recorded in total

Career W-L22-3
Retained0
Net $m+0.0
Clients17
2026 rank29

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262000.00.00.029
20251000.00.00.096
20241000.00.00.067
20232000.00.00.020
20220100.00.00.0105
20213100.00.00.06
20204100.00.00.04
20191000.00.00.052
20183000.00.00.06
20175000.00.00.01
Career22300.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
15-yearcreative22 Jan 20260.7
CSR Sugarunspecified23 Jan 20179.7
Cerebral Palsy Alliance & STEPtembermedia19 Apr 20233.5
Children's Cancer Foundationcreative9 Dec 20241.9
DoorDashcreative17 Oct 20215.0
EnergyAustralia Media Andmedia14 Dec 20205.8
HBFcreative7 June 20179.4
Heritage Bankcreative7 Oct 20206.0
McCain ANZmedia10 Nov 20214.9
McCain Foodscreative22 Aug 20179.1
Pernod Ricard Winesunspecified15 Nov 20187.9
Sapporo Australiacreative5 May 20206.4
Snackbrandscreative21 Sept 20251.1
T2creative27 June 20179.3
The Hidden Seamedia28 May 20260.4
Town Squarecreative16 Dec 20187.8
beyondbluecreative15 Mar 20233.6

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 2.2 per quote (league)

WHY THEY WON Deysel credited Cummins&Partners with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working.
strategic thinkingcreativitypartnership
James Deysel on Snackbrands · the move · via Campaign Brief, 21 Sept 2025 · paraphrased
AGENCY SAYS O’Connell said Cummins&Partners was pleased to take on Snackbrands, and flagged big plans for the next phase.
boldpotential
Lily O’Connell on Snackbrands · the move · via Campaign Brief, 21 Sept 2025 · paraphrased
AGENCY SAYS Cummins said Cummins&Partners was pleased to take on Children's Cancer Foundation.
Sean Cummins on Children's Cancer Foundation · the move · via Campaign Brief, 9 Dec 2024 · paraphrased
AGENCY SAYS Lander said Cummins&Partners was thrilled to take on Cerebral Palsy Alliance & STEPtember, and flagged big plans for the next phase.
amazingexcitedmeaningfulpotentialthrilled
Sophie Lander on Cerebral Palsy Alliance & STEPtember · the move · via B&T, 19 Apr 2023 · paraphrased
WHY THEY WON Hortle said Cummins&Partners stood out for the strength of its creative ideas, a collaborative way of working and sharp strategic thinking.
creativitypartnershipstrategic thinkingamazingcan't wait to get startedexcited
Dyranda Hortle on Cerebral Palsy Alliance & STEPtember · the move · via B&T, 19 Apr 2023 · paraphrased
AGENCY SAYS Ansoul said Cummins&Partners was eager to take on McCain ANZ, and talked up the brand's standing.
can't waiticonic
Meredith Ansoul on McCain ANZ · the move · via LBB, 10 Nov 2021 · paraphrased
WHY THEY WON Ramsay pointed to a collaborative way of working, the strength of its creative ideas and the quality of its people as the reasons for choosing Cummins&Partners.
partnershipcreativitypeopleexcited
Karen Ramsay on McCain ANZ · the move · via LBB, 10 Nov 2021 · paraphrased
AGENCY SAYS Jeffares said Cummins&Partners was excited to take on EnergyAustralia, and flagged big plans for the next phase.
can't waitexcitedincrediblenext chapter
Chris Jeffares on EnergyAustralia · the move · via Campaign Brief, 15 Dec 2020 · paraphrased
WHY THEY WON Brownfield said Cummins&Partners stood out for strong chemistry with the client team, a collaborative way of working and a clear grasp of the customer and category.
chemistrypartnershipaudience understandingexcited
Mark Brownfield on EnergyAustralia · the move · via Campaign Brief, 15 Dec 2020 · paraphrased
AGENCY SAYS Murphy said Cummins&Partners was pleased to take on EnergyAustralia Media And.
Paul Murphy on EnergyAustralia Media And · the move · via B&T, 14 Dec 2020 · paraphrased
WHY THEY WON Brownfield said Cummins&Partners stood out for strong chemistry with the client team, a collaborative way of working and a clear grasp of the customer and category.
chemistrypartnershipaudience understandingexcited
Mark Brownfield on EnergyAustralia Media And · the move · via B&T, 14 Dec 2020 · paraphrased
AGENCY SAYS Jeffares said Cummins&Partners was delighted to take on Sapporo Australia, and talked up the brand's standing.
delightediconicrich heritage
Chris Jeffares on Sapporo Australia · the move · via Campaign Brief, 5 May 2020 · paraphrased
WHY THEY WON Kosmala said Cummins&Partners stood out for the quality of its people and a collaborative way of working.
peoplepartnershipthrilled
Rachel Kosmala on Jenny Craig · the move · via Mumbrella, 23 Feb 2019 · paraphrased
AGENCY SAYS Murphy said Cummins&Partners was pleased to take on Jenny Craig.
passionate
Paul Murphy on Jenny Craig · the move · via Mumbrella, 23 Feb 2019 · paraphrased
WHY THEY WON Moeller said Cummins&Partners stood out for the quality of its people.
peopledelighted
Danielle Moeller on Town Square · the move · via B&T, 16 Dec 2018 · paraphrased
AGENCY SAYS Ward said Cummins&Partners was delighted to take on CSR Sugar, and talked up the brand's standing.
can't waitdelightediconic
Tom Ward on CSR Sugar · the move · via B&T, 23 Jan 2017 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
11 Sept 2026Stellantis SEEN IN CREDITScreativeSo Much To LoveB&T
13 Mar 2026Equip Super SEEN IN CREDITSmediaSuper equippedCampaign Brief
19 Mar 2019Kraft Heinz Australia SEEN IN CREDITScreativeCampaign Brief
14 June 2019McCain Foods Australia SEEN IN CREDITScreativeCampaign Brief
10 Sept 2019Kraft Heinz SEEN IN CREDITScreativeCampaign Brief
18 Oct 2019ICC T20 World Cup 2020 Local Organising Committee SEEN IN CREDITScreativeBig DanceCampaign Brief
1 Nov 2019Heritage Bank SEEN IN CREDITScreativeBank you very much!Campaign Brief
3 Mar 2020HBF SEEN IN CREDITScreativeCampaign Brief
16 Sept 2020FCA Australia. SEEN IN CREDITScreativeCampaign Brief
23 Sept 2020Nufarm Australia SEEN IN CREDITSmediaB&T
4 Aug 2021Jeep Australia SEEN IN CREDITScreativeCampaign Brief
13 Apr 2021NEFF Appliances SEEN IN CREDITSmediaB&T
11 Mar 2022Sealy Posturepedic SEEN IN CREDITScreativeCampaign Brief
17 Oct 2022McCain Food Service SEEN IN CREDITSmediaare better than yoursCampaign Brief
26 Aug 2025RFDS Queensland Section SEEN IN CREDITScreativeMediaweek

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
28 May 2026The Hidden SeamediaWon
22 Jan 202615-yearcreativeWon
21 Sept 2025SnackbrandscreativeWon
9 Dec 2024Children's Cancer FoundationcreativeWon
19 Apr 2023Cerebral Palsy Alliance & STEPtembermediaWon
15 Mar 2023beyondbluecreativeWon
11 Oct 2022EnergyAustraliamediaLostInitiative
10 Nov 2021McCain ANZmediaWon
9 Nov 2021McCainmediaWon
17 Oct 2021DoorDashcreativeWon
28 Apr 2021SpecsaverscreativeLostAJF
15 Dec 2020EnergyAustraliamediaWon
14 Dec 2020EnergyAustralia Media AndmediaWon
7 Oct 2020Heritage BankcreativeWon
5 May 2020Sapporo AustraliacreativeWon
20 Feb 2020Tourism Western AustraliacreativeLostThe Monkeys
23 Feb 2019Jenny CraigmediaWon
16 Dec 2018Town SquarecreativeWon
15 Nov 2018Pernod Ricard WinesWon
15 Nov 2018Pernod RicardcreativeWon
16 Oct 2017Kraft HeinzcreativeWon
22 Aug 2017McCain FoodscreativeWon
27 June 2017T2creativeWon
7 June 2017HBFcreativeWon
23 Jan 2017CSR SugarWon