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Moves › EnergyAustralia › media 2022

EnergyAustralia moves media account from Cummins&Partners to Initiative

EnergyAustralia moves media account from Cummins&Partners to Initiative. Reported on 11 Oct 2022 (confirmed), sources: Mumbrella, B&T, Campaign Brief.

Brand: EnergyAustralia · Discipline: media · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced11 Oct 2022
Decided11 Oct 2022

The field

AgencyRoleStage
Cummins&PartnersIncumbentLost
InitiativeWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Brownfield credited Initiative with a clear grasp of the customer and category, the strength of its creative ideas and strong chemistry with the client team.
audience understandingcreativitychemistry
Mark Brownfield on EnergyAustralia · the move · via B&T, 4 Dec 2022 · paraphrased