TBWA
TBWA is a creative agency. AccountMoves records 4 account wins, 0 losses and 0 retentions, and 4 current clients including Amazon Australia, Kraft Heinz, Pepsi, ahm, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Paul Bradbury (CEO), Bec Johnson-pond (Creative Director), Meredith Besseling (Art Director), Alex Stickler (Business Director), Sebastian Revell (Group Strategy Director), Neil Walshe (Art Director), Anna Thairs (Group Strategy Director), Catherine Harris (CEO), Matt Stoddart (Executive Creative Director), Ricci Meldrum (Managing Director), Paul Reardon (Chief Creative Officer) · 22 people recorded in total
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 153 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 121 |
| 2018 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 20 |
| Career | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Amazon Australia | creative | 16 May 2018 | 8.4 | |
| Kraft Heinz | creative | 9 Dec 2024 | 1.9 | |
| Pepsi | creative | 22 May 2018 | 8.4 | |
| ahm | creative | 17 Oct 2025 | 1.0 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 2 Mar 2026 | NAB SEEN IN CREDITS | creative | partnership | Mediaweek |
| 18 Dec 2024 | 2degrees SEEN IN CREDITS | creative | Answer the Call | Campaign Brief |
| 19 June 2024 | The Pinnacle Foundation SEEN IN CREDITS | digital | B&T | |
| 22 June 2018 | ANZ SEEN IN CREDITS | creative | Mediaweek | |
| 6 Feb 2020 | South Australian Tourism Commission SEEN IN CREDITS | creative | Mumbrella | |
| 17 Sept 2020 | Standard Chartered Bank SEEN IN CREDITS | creative | Campaign Brief | |
| 7 Feb 2022 | MYMC SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 17 Oct 2025 | ahm | creative | Won | ||
| 9 Dec 2024 | Kraft Heinz | creative | Won | ||
| 22 May 2018 | Pepsi | creative | Won | Clemenger BBDO | |
| 16 May 2018 | Amazon Australia | creative | Won |