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Brands › Travel › Northwind Air

Northwind Air SAMPLE

As at 16 Oct 2026, AccountMoves records 2 current agencies for Northwind Air: Halyard (creative, since 1 Feb 2015), Fathom Group (media, since 12 Mar 2026). Agency changes reported since 2016: 1. Last reported move: 12 Mar 2026. Based on reported moves only, with sources.

Category: Travel · Parent: Northwind Holdings

Marketing lead: Grace Menzies (CMO, since 1 Sept 2026) · Total appointments: 3

Roster: Halyard (creative), Fathom Group (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 12 Mar 2026 · Marketing lead since: 1 Sept 2026

Agency timeline Which agency has held each account, by discipline

creative
Halyard HalyardReported appointment
creative, 1 Feb 2015 to now · 11 yr 8 mth
Sources: Mumbrella
HalyardReported · 11 yr 8 mth
media
Orbit Media Orbit MediaReported appointment
media, 1 Oct 2021 to 12 Mar 2026 · 4 yr 5 mth
Sources: B&TFathom Group Fathom GroupConfirmed appointment
media, 12 Mar 2026 to now · 7 mth
Sources: B&T
Fathom GroupConfirmed · 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHalyardCurrent1 Feb 2015Now11.70
mediaFathom GroupCurrent12 Mar 2026Now0.60
mediaOrbit Media1 Oct 202112 Mar 20264.40

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
12 Mar 2026media: Orbit Media to Fathom GroupB&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 Jan 202612 Mar 2026winmediaOrbit MediaFathom GroupOrbit Media11.0confirmedvia B&T
1 Sept 20211 Oct 2021appointmentmediaOrbit Media10.0reportedvia B&T
1 Jan 20151 Feb 2015appointmentcreativeHalyard16.0reportedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Simon BrandtCMO1 Apr 202531 Aug 2026
Grace MenziesCMO1 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

Said she would spend her first 90 days listening to agency partners.Grace Menzies, via B&T, 5 Sept 2026 · sample